by mtraphagen | Jun 23, 2009 | Google
A few days ago I posted some suggestions about using social media sites to “ace” the front page of Google (fill the first page of Google’s search results for your name with links to sites and content that you control). Let’s review the value of...
by mtraphagen | Jun 18, 2009 | Social Media, Twitter
A co-worker pulled me in on a phone consultation with a client yesterday. The client wanted to know if they should be on Twitter, and my associate told them I was our “Twitter guy.” I only got one sentence into my pitch–“Successful marketing on...
by mtraphagen | Jun 17, 2009 | Social Media
Are you an ace? I don’t mean you’ve shot down boucoups enemy planes in some WW I video game. I’m coining a new usage of “ace”: to have all the first page references from a Google search of your name be your own links–or links about...
by mtraphagen | Jun 9, 2009 | Social Media
Two stories came across my FriendFeed feed back-to-back this morning:1. Compete: Facebook US Traffic Nearing Google, Yahoo – http://www.techcrunch.com/2009/06/09/compete-facebook-us-traffic-nearing-google-yahoo/ (via http://ff.im/3Lnxo)2. Study shows only 10% of...
by mtraphagen | Jun 3, 2009 | Facebook
As a Facebook user for several years now I’ve become pretty numb to the hysteria that greets each new major change of the user interface. I suppose all the “1,000,000 Strong Against the New Facebook” groups gave people a cause to live for for a...
by mtraphagen | May 19, 2009 | Social Media, Twitter
“You get what you pay for” is usually a pretty good dictum to follow. But the Internet often negates that truism. Certainly one of the most startling aspects of 21st century life, if you stop to think about it, is the amount of free resources available on...
by mtraphagen | May 11, 2009 | Hive Digital
AdBlock Plus, provider of the leading browser plugin for blocking display ads on web sites, has announced in a blog post today that they are considering introducing an option that would be a modified form of a ad-blocking meta tag first proposed on Virante,...
by mtraphagen | May 11, 2009 | Free SEO Tools, Hive Digital
This flowchart is a detailed guide that covers optimized website design, development and multichannel marketing integration. Web design doesn’t exist in a vacuum nor does marketing. The most optimized, easiest functioning and best performing sites are those that...
by mtraphagen | May 8, 2009 | Analytics
Ran Nir at econsultancy.com has posted a great, easy-to-follow tutorial on how to track links to your site (or your clients’ sites) from social media sites.For professional, proven results with your social media campaigns, check out Virante.
by mtraphagen | May 8, 2009 | Social Media, Twitter
UPDATE (1/2012): BackTweets has been acquired by Twitter and the service is no longer available publicly. If you’re at all serious and savvy about using Twitter as a marketing tool, you probably do regular searches for mentions of your brand, using...
by mtraphagen | May 6, 2009 | Social Media
[From imediaconnection.com] “Think like a queen. A queen is not afraid to fail. Failure is another stepping stone to greatness.” – Oprah WinfreyMarket research firm Gartner projects that more than 75 percent of Fortune 1000 companies with websites...
by mtraphagen | May 6, 2009 | Social Media
[From seomoz.org] The FTC (Federal Trade Commission) has some rules about online marketing that may surprise you – they certainly surprised me.Recently, SEOmoz’s own Sarah Bird was interviewed by Eric Enge on a wide variety of contract and legal topics. As...
by mtraphagen | May 6, 2009 | Social Media
(From clickz.com:) In its simplest form, SEO (define) is a three-step process: break down crawling barriers to help the engines efficiently index a Web site; craft keyword-targeted content that appeals to search engines and visitors alike; and, most critical, practice...
by mtraphagen | May 5, 2009 | Hive Digital, SEO
From searchenginewatch.com – Buying into SEO is a difficult process. Without at least a basic understanding of SEO, it’s really tough to tell the difference between someone who knows their stuff and someone who talks a great game without backing it up with...
