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Recent Industry Awards 2023
- Clutch Awards: "Top Company - Digital Marketing, CRO, Inbound" Winners
- Web Excellence Awards "Best SEO Campaign" Winner
- Global Agency Awards "Best PPC Campaign" Winner
- People's Choice Awards "Best Digital Marketing Agency" Winner
- Communicator Awards "Paid Advertising Campaign" Winner
What Is Your Weird?
In his book We Are All Weird, Seth Godin says we are moving from the culture of mass (think Mad Men marketing to Mrs. Average Housewife) to the culture of weird (people with enough means to be whoever they want to be). He sees four forces driving this: Amplified...
How to Add Managers to Your Google Plus Page
Updated 7 October 2013 to reflect changes in the Google Plus Page management interface. Google+ allows you to add up to 50 Google Plus Page managers. Here's how to do it: 1. Go to any page you administer by clicking on your profile picture at upper right on your home...
Rapportive Makes Gmail Social
Rapportive is a browser extension that displays your social web connections in your Gmail inbox. After adding the Rapportive browser extension (currently available for Firefox, Safari, Mailplane and Chrome), opening any email in Gmail will display information similar...
ShareThis Introduces Social Quality Index for Publishers and Advertisers
Social sharing facilitator ShareThis today announced a new service to be fully unveiled early in 2012: Social Quality Index (SQI). According to the company blog, ShareThis SQI will provide a quantifiable index of the social effectiveness of individual content pieces...
How to Verify Your Google+ Brand Page with Google
Anyone building a brand or business page on Google+ quickly comes to a rather unsettling realization: at no point in the process does Google do anything to check that you have any real connection to the brand name on your page. Anyone can create a Google+ Page with...
Coming Soon to Google+: Multi-Admin Brand Pages, AdWords and More
UPDATE: Now that adding multiple managers to Google+ Brand or Business Pages is active, check out our handy guide "How to Add Administrators to Your Google+ Brand Page." Also see our listing of all our guides to Google+ for business. Original Post: On Google+ marketer...
The Social Value of Google+ Ripples
Ripples is a Google+ feature unparalleled in any other social network. If you're not familiar, Ripples allows you to play a timeline that shows you the spread of a viral post across Google+. You access it by clicking the little down arrow to the right of a post. Aside...
Low-Risk, High-Reward Link Development
Yesterday Virante's CTO Russ Jones (Twitter: @rjonesx) spoke at PubCon in Las Vegas on the topic "Low Risk, High Reward Link Development." Virante Director of Customer Relations Jacob Bobhall (Twitter: @jakebohall) live tweeted the talk. The following is an...
Complete Guide to Optimizing Your Google Plus Brand Page
In my last post ("Google+ Pages for Brands Are Here NOW! Why You Must Get One"), I gave reasons why I think it is essential that your business claim a Google+ Page for Brands. Now that you've got your Page, what do you do with it? Optimizing Your Google+...
Google+ Pages for Brands Are Here! Why You MUST Get One
Google announced today the long-awaited introduction of Google+ profiles for brands, businesses, and organizations, calling them Google+ Pages. The new Pages look very much like personal Google+ profiles, with a few additions: +1 Button: People viewing a brand's page...
AdWords Switches Side Ads to Bottom (Sometimes)
As if the world of paid search advertising management wasn't filled with enough variables...let's throw in AdWords making changes to how they display ads! On November 2, 2011, AdWords announced that "ads that have previously shown to the side of the [search] results...
Why Your Business Should Be on Google+ (Now!)
Last week I was on a panel of Bulldog Reporter's webinar "An Advanced Look at Hot, New Google+: How It Will Impact PR Pros, Social Media Strategy and Your Customers." My co-panelists all had pretty impressive pedigrees: Jennifer Lashua, Global Social Media Strategist,...