Classic Misuse of Dynamic Keyword Insertion

From a search on Google for the keyword “ball cancer” (in the Sponsored Results column): Next time I’m looking to buy cancer balls, I’ll know where to go for the best deal! How does this happen? How could Google be showing me an ad for...

TrueTwit Pre-Validate’s Your Twitter Followers

If you’re trying to do marketing on Twitter the “hard but right” way (i.e., actively engaging with and listening to followers instead of just link spamming), one of the most pain-in-the-but burdens you take on is deciding who is worth following back....

Business Blogger Beware

Bloggeris a great, easy to use site for creating a personal blog. However, if you are planning to build a blog for business purposes, it is probably not your best choice, even to start out on. I just learned that Google does not allow Blogger sites to 301 redirect....

In Which I Go Negative on AdWords (in a Good Way)

(Reading hint: If you’re already familiar with the value of negative keywords in PPC advertising, skip to my last paragraph for my new suggestion.)Your mother and your favorite motivational coach will both tell you: negativity is a bad thing. However, when it...

Update on SEC’s Bad Call

RE: My post yesterday “The SEC Makes One Hell of a Bad Call”The New York Times reports today that the SEC has clarified their rule. Turns out they weren’t really after Joe Bleachersitter sending his blurry phone cam picture of pinpoint-sized...

The SEC Makes One Hell of a Bad Call

College sports’ Southeastern Conference (SEC) has probably had to overrule a few bad calls by umpires in its day. This week it was forced to overrule one of its own calls.The conference had actually proclaimed a ban on any and all social media postings about its...

Google Wants to Eliminate Keywords?

Google is contemplating eliminating keyword-based search and advertising results in favor of “just let Google decide who to connect with your ads.”So reports Rebecca Lieb at clikz.com from Google AdWords’ team head Nick Fox’s keynote at the...

Westward Ho! for Google Ads

We noticed yesterday a subtle change in the layout of Google search: the column of paid ads has been shifted into a fixed space, more to the left than they were before. Whereas previously the ads were aligned with the right edge of a fixed-width page, they now float...

Tr.im Trimmed Itself – But It “Got Better”

URL shortening service tr.im wasn’t turned into a newt, but it did very suddenly make a self-enacted disappearance yesterday. Citing inability to come up with a revenue model (and inability to compete with the virtual monopoly granted bit.ly as Twitter’s...