Free Isn’t Always Best

Tested two ads for a client recently. One offered a stay at a resort for $19.95. The other offered it for free. $19.95 was the convincing winner. Go figure.Lesson learned: Don’t assume that giving something away will attract more people than selling it at a good...

When Auto-Tweeting Fails

I’m a huge fan of the Tour de France; love to know what’s happening over there as it’s happening. Downside of “over there” though is that most of the happening happens while I’m at work “over here.” So I was looking...

Another Facebook Fail for Marketing

I have previously written about “Three No-Brainers that are No-Shows on Facebook Pages for Internet Marketing.” In that post I detailed some aspects of Facebook Pages that limit the feature’s utility for effective social web...

Google Profiles and Reputation Management – Part 1

A few days ago I posted some suggestions about using social media sites to “ace” the front page of Google (fill the first page of Google’s search results for your name with links to sites and content that you control). Let’s review the value of...

Social Media and Reputation Management

Are you an ace? I don’t mean you’ve shot down boucoups enemy planes in some WW I video game. I’m coining a new usage of “ace”: to have all the first page references from a Google search of your name be your own links–or links about...

Social Media Growing by Leaps….Or Not?

Two stories came across my FriendFeed feed back-to-back this morning:1. Compete: Facebook US Traffic Nearing Google, Yahoo – http://www.techcrunch.com/2009/06/09/compete-facebook-us-traffic-nearing-google-yahoo/ (via http://ff.im/3Lnxo)2. Study shows only 10% of...

$300 or Free…um, er…Give Me a Moment

“You get what you pay for” is usually a pretty good dictum to follow. But the Internet often negates that truism. Certainly one of the most startling aspects of 21st century life, if you stop to think about it, is the amount of free resources available on...

Website Launch Flowchart

This flowchart is a detailed guide that covers optimized website design, development and multichannel marketing integration. Web design doesn’t exist in a vacuum nor does marketing. The most optimized, easiest functioning and best performing sites are those that...

Using Google Analytics to Track Social Networks

Ran Nir at econsultancy.com has posted a great, easy-to-follow tutorial on how to track links to your site (or your clients’ sites) from social media sites.For professional, proven results with your social media campaigns, check out Virante.