How AI Is Rewriting Search — And How Marketers Can Adapt with AEO
The volatility we saw across organic search in Q4 2025 wasn’t a blip, it was the acceleration of a shift that’s been building for two ...
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Benefits of Evergreen Content
The root system of a website would be the service pages & unique selling points (USP), which breathe life into all parts of the website through ...
Panda Risk
After careful consideration, we've decided to decommission PandaRisk.com as a self-serve tool, and give away the insights! The Google Panda update targets low-quality websites identified ...
3 Mistakes To Avoid When Creating Facebook Campaigns
Facebook is a great way to reach your target audience, but it is important to implement your Facebook campaigns correctly. It can be easy to ...
5 Quick Reminders When Changing URL Structures and Migrating Sites
I’m often asked to provide some quick advice for clients that are changing site structure, and there are a few things (other than the normal ...
The Impact Digital Marketing is having on Traditional Marketing
If you have been on the internet in the past five years, you probably have noticed an increase in advertising. Every page you visit and ...
Get the Most Out of Your Google Shopping Feed
Many people may be wondering what exactly a shopping feed is. A shopping feed is a document that has information on all the products you ...
Canonical Attachments in WordPress
While working on a client project, I realized they had a significant number of PDF files that they had uploaded into wordpress, and this was ...
Google Updated Penguin, Finally
The Penguin algorithm has been part of the lives of online marketers since early 2012 when the first iteration was unleashed and decimated an industry ...
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