by mtraphagen | Jan 6, 2011 | Analytics, Google
For the Google AdWords advertiser hungry for more data about ad clickers and their behavior, Google Analytics offers many levels of richness unavailable in the AdWords reports by themselves. If you use AdWords but have never drilled down into Analytics, you are...
by mtraphagen | Sep 17, 2010 | Google, Social Media
A little bit of information began to leak this week about the long-rumored “Google Me” social network. Here’s what Chris Crum at webpronews.com had to say (in “‘Google Me’ is Probably Already Bigger than Facebook”): The main...
by mtraphagen | Sep 8, 2010 | Google, SEO
Moments ago, Google Instant search went live. If you don’t see it yet, it will roll out over the next few days. It appears to be a game changer. Google Instant gives you realtime organic (and paid) search results as you type in the search box at google.com....
by mtraphagen | Aug 16, 2010 | Google, Paid Search
Google’s AdWords advertising division has announced that it will be tightening up reporting requirements for “partners” (i.e., third-party agencies that manage AdWords accounts for their clients) beginning February 2011. The new requirements will...
by mtraphagen | Aug 2, 2010 | Google, Paid Search
In July of 2010, Google AdWords announced a global rollout of a new broad match keyword modifier feature. This new feature is supposed to create keywords with “greater reach than phrase match and more control than broad match.” Simply put, modified broad...
by mtraphagen | Jun 28, 2010 | Google, Paid Search
If you’ve spent any time doing pay-per-click advertising, you’re probably familiar with the technique known as “peel and stick,” popularized by AdWords guru Perry Marshall. If not (or if you need a refresher), read the blue paragraph below. If...
by mtraphagen | Feb 25, 2010 | Google, Social Media
Just when you thought you had your social media game plan (you do have one, right?) all nice and set, Buzz happens. It’s like the NFL suddenly announces a new team halfway through your fantasy league season. What is Buzz? In brief, it is a Google-developed...
by mtraphagen | Feb 22, 2010 | Facebook, Google, Social Media, Twitter
I’ve been an enthusiastic early adopter of Google Buzz since it appeared in my Gmail inbox the day after its unveiling. As a one-time huge fan of Friendfeed, the interface was immediately familiar (though lacking in some of Friendfeeds best features). I’d...
by mtraphagen | Oct 29, 2009 | Google, Paid Search
If you’ve got some experience managing cost-per-click (Google’s term for pay-per-click) advertising using Google AdWords, you surely by now realize the high importance of optimizing for Quality Score. Either that, or you enjoy throwing away your or your...
by mtraphagen | Oct 22, 2009 | Google, SEO, Social Media
On October 21 Google announced at Web 2.0 Expo the coming-soon implementation of real-time Social Search incorporated into the regular search results page.Results will appear at the bottom of the results page and will be culled from the searcher’s own social...
by mtraphagen | Sep 28, 2009 | Google
Proving once again that it is the Santa Claus of the Internet, Google last week announced yet another free toy: Google Sidewiki. Sidewiki is an addition to the Google Toolbar (so far only for Firefox and Internet Explorer) that allows anyone to leave comments and...
by mtraphagen | Aug 14, 2009 | Google
Google is contemplating eliminating keyword-based search and advertising results in favor of “just let Google decide who to connect with your ads.”So reports Rebecca Lieb at clikz.com from Google AdWords’ team head Nick Fox’s keynote at the...