by mtraphagen | Jun 13, 2011 | Google, Paid Search
A friend of mine saw the following ad in her Gmail account recently: (Hint: she sends and receives a lot of email about horses.) What happened here? How did such a large company produce such a nonsensical ad? The answer is what I call “DKI Abuse.” DKI...
by mtraphagen | May 25, 2011 | Google, Paid Search
Google announced recently that they will be changing several parameters in the Location Targeting feature available in the Adwords interface (see “Location targeting updates in AdWords”). These changes will begin rolling out after July 8, 2011, and will...
by mtraphagen | Mar 31, 2011 | Facebook, Google, Social Media
Yesterday Google announced the experimental rollout of its +1 search social recommendation feature. (See Google +1 Is Google’s Like Button for details.) For the present, you can only use this feature on Google’s search results page, to “plus”...
by mtraphagen | Mar 30, 2011 | Google, Social Media
Google’s +1 button allows Google search users to “like” both individual search results and AdWords ads in the search results. +1 shows up as an icon to the right of search results and ads (see illustration at right). If you are logged in to your...
by mtraphagen | Jan 21, 2011 | Google, Paid Search
It’s no secret that negative keywords are one of the most powerful paid search marketing tools. By weeding out undesirable search terms, negative keywords can enable you to increase CTR and ROI by driving the right, pre-qualified traffic to your site. In many...
by mtraphagen | Jan 17, 2011 | Analytics, Google, Paid Search
This is part of a series on the new Analytics AdWords Traffic Reports. We’re looking at insights provided by the new AdWords section under Traffic Sources in Google Analytics that go beyond what you can see if you only look at reports within the AdWords interface...
by mtraphagen | Jan 10, 2011 | Analytics, Google
This is the second of a multi-part series. We’re looking at insights the new AdWords section under Traffic Sources in Google Analytics that go beyond what you can see if you only look at reports within the AdWords interface itself. Today we’ll look at two...
by mtraphagen | Jan 6, 2011 | Analytics, Google
For the Google AdWords advertiser hungry for more data about ad clickers and their behavior, Google Analytics offers many levels of richness unavailable in the AdWords reports by themselves. If you use AdWords but have never drilled down into Analytics, you are...
by mtraphagen | Sep 17, 2010 | Google, Social Media
A little bit of information began to leak this week about the long-rumored “Google Me” social network. Here’s what Chris Crum at webpronews.com had to say (in “‘Google Me’ is Probably Already Bigger than Facebook”): The main...
by mtraphagen | Sep 8, 2010 | Google, SEO
Moments ago, Google Instant search went live. If you don’t see it yet, it will roll out over the next few days. It appears to be a game changer. Google Instant gives you realtime organic (and paid) search results as you type in the search box at google.com....
by mtraphagen | Aug 16, 2010 | Google, Paid Search
Google’s AdWords advertising division has announced that it will be tightening up reporting requirements for “partners” (i.e., third-party agencies that manage AdWords accounts for their clients) beginning February 2011. The new requirements will...
by mtraphagen | Aug 2, 2010 | Google, Paid Search
In July of 2010, Google AdWords announced a global rollout of a new broad match keyword modifier feature. This new feature is supposed to create keywords with “greater reach than phrase match and more control than broad match.” Simply put, modified broad...
