by mtraphagen | Aug 2, 2010 | Google, Paid Search
In July of 2010, Google AdWords announced a global rollout of a new broad match keyword modifier feature. This new feature is supposed to create keywords with “greater reach than phrase match and more control than broad match.” Simply put, modified broad...
by mtraphagen | Jun 28, 2010 | Google, Paid Search
If you’ve spent any time doing pay-per-click advertising, you’re probably familiar with the technique known as “peel and stick,” popularized by AdWords guru Perry Marshall. If not (or if you need a refresher), read the blue paragraph below. If...
by mtraphagen | Feb 25, 2010 | Google, Social Media
Just when you thought you had your social media game plan (you do have one, right?) all nice and set, Buzz happens. It’s like the NFL suddenly announces a new team halfway through your fantasy league season. What is Buzz? In brief, it is a Google-developed...
by mtraphagen | Feb 22, 2010 | Facebook, Google, Social Media, Twitter
I’ve been an enthusiastic early adopter of Google Buzz since it appeared in my Gmail inbox the day after its unveiling. As a one time huge fan of Friendfeed, the interface was immediately familiar (though lacking in some of Friendfeeds best features). I’d...
by mtraphagen | Oct 29, 2009 | Google, Paid Search
If you’ve got some experience managing cost-per-click (Google’s term for pay-per-click) advertising using Google AdWords, you surely by now realize the high importance of optimizing for Quality Score. Either that, or you enjoy throwing away your or your...
by mtraphagen | Oct 22, 2009 | Google, SEO, Social Media
On October 21 Google announced at Web 2.0 Expo the coming-soon implementation of real-time Social Search incorporated into the regular search results page.Results will appear at the bottom of the results page and will be culled from the searcher’s own social...
by mtraphagen | Sep 28, 2009 | Google
Proving once again that it is the Santa Claus of the Internet, Google last week announced yet another free toy: Google Sidewiki. Sidewiki is an addition to the Google Toolbar (so far only for Firefox and Internet Explorer) that allows anyone to leave comments and...
by mtraphagen | Aug 14, 2009 | Google
Google is contemplating eliminating keyword-based search and advertising results in favor of “just let Google decide who to connect with your ads.”So reports Rebecca Lieb at clikz.com from Google AdWords’ team head Nick Fox’s keynote at the...
by mtraphagen | Jun 26, 2009 | Google, Social Media
In Google Profiles and Reputation Management – Part 1, I made a case for why building a Google Profile should be a central part of establishing a positive online presence (i.e. “reputation management”). Today let’s look at a second, but...
by mtraphagen | Jun 23, 2009 | Google
A few days ago I posted some suggestions about using social media sites to “ace” the front page of Google (fill the first page of Google’s search results for your name with links to sites and content that you control). Let’s review the value of...
