AdWords Dynamic Keyword Insertion Misuse #2

A friend of mine saw the following ad in her Gmail account recently: (Hint: she sends and receives a lot of email about horses.) What happened here? How did such a large company produce such a nonsensical ad? The answer is what I call “DKI Abuse.” DKI...

How to Use AdWords Negative Keywords Lists

It’s no secret that negative keywords are one of the most powerful paid search marketing tools. By weeding out undesirable search terms, negative keywords can enable you to increase CTR and ROI by driving the right, pre-qualified traffic to your site. In many...

Are You Ready for Google Me?

A little bit of information began to leak this week about the long-rumored “Google Me” social network. Here’s what Chris Crum at webpronews.com had to say (in “‘Google Me’ is Probably Already Bigger than Facebook”): The main...