by ekoppel | Aug 22, 2011 | Analytics, Google
Last week, the Google Analytics Team announced it was modifying how they track sessions. This change will not affect your historical data, rather, it will affect only data going forward. Based on its research, the Google Analytics Team expects that most users will...
by mtraphagen | Aug 17, 2011 | Google, Paid Search
The Google AdWords Blog announced the results of a fascinating study: Advertisers often wonder whether search ads cannibalize their organic traffic. If paid search ads were paused, would clicks on organic results increase and make up for the loss in paid traffic?...
by mtraphagen | Aug 12, 2011 | Google
Yesterday, Google began rolling out it’s much-anticipated (and feared, in some quarters) Google Games for Google+. In response to some plussers who were wondering why Google rushed out games ahead of so many other features plussers are clamoring for, I wrote...
by mtraphagen | Aug 8, 2011 | Google, Social Media
Google announced today an update to its iPhone app (iTunes link). The headline grabber in the social media press today has been the added ability of the app to run on the iPad (but only in iPhone mode) and the iPod Touch. Other than that the additions most listed are...
by mtraphagen | Aug 2, 2011 | Analytics, Google, Paid Search
Whether trying to make decisions about account optimization or trying to generate accurate reports for clients, one of the most frustrating and disconcerting anomalies occurs in comparing conversion results between Google AdWords and Analytics. In both number of...
by mtraphagen | Aug 1, 2011 | Analytics, Google
As you may have noticed by now, if you are logged in to Google while searching using Google, +1 icons now appear not only by every organic search result, but also next to each paid search ad. What does a click on +1 next to one of your ads do? In brief: +1 is...
by mtraphagen | Aug 1, 2011 | Google
Google has instituted an opt-in 2-step verification process that could protect your Google account even if someone gets your password. Here’s the nutshell on how it works: You sign up for Google 2-step verification. Every time you sign in to your Google account...
by mtraphagen | Jul 30, 2011 | Google, SEO, Social Media
If you are a web content generator and want your content to be seen, you should make sure that every place you publish is linked on your Google Profile. Why? Because of this little line in Google’s official explanation of its social search function: “The...
by mtraphagen | Jul 29, 2011 | Google, Social Media
Today Google announced a new opt-in program that allows webmaster to live preview changes to the Google +1 button before they go live (Google’s official blog post). After you’ve enrolled in the program, you will begin to see updates and changes to the...
by mtraphagen | Jul 27, 2011 | Analytics, Google, Paid Search, Social Media
Almost overnight it’s everywhere on the web. It’s the Google +1 button, and if you’re an SEO-conscious webmaster and/or site owner, you’ve already got it on yours. It’s already abundantly clear that Google has big plans for this little...
by ekoppel | Jul 18, 2011 | Analytics, Google
John J. Barton, the creator of Firebug, announced he is going to work developing the next generation of web dev tools for Google. In my opinion, Firebug is the best web development tool available in a browser today and has been one of the most invaluable tools for me....
by mtraphagen | Jul 18, 2011 | Google, Google+, Social Media
It’s no secret by now that I’ve been in love with Google+ (Google Plus) since I gained admittance on the third day of its existence. Sure it’s not perfect, and there are a number of improvements and features I’d like to see, but it’s...