Another Facebook Fail for Marketing

I have previously written about “Three No-Brainers that are No-Shows on Facebook Pages for Internet Marketing.” In that post I detailed some aspects of Facebook Pages that limit the feature’s utility for effective social web...

Google Profiles and Reputation Management – Part 1

A few days ago I posted some suggestions about using social media sites to “ace” the front page of Google (fill the first page of Google’s search results for your name with links to sites and content that you control). Let’s review the value of...

Social Media and Reputation Management

Are you an ace? I don’t mean you’ve shot down boucoups enemy planes in some WW I video game. I’m coining a new usage of “ace”: to have all the first page references from a Google search of your name be your own links–or links about...

Social Media Growing by Leaps….Or Not?

Two stories came across my FriendFeed feed back-to-back this morning:1. Compete: Facebook US Traffic Nearing Google, Yahoo – http://www.techcrunch.com/2009/06/09/compete-facebook-us-traffic-nearing-google-yahoo/ (via http://ff.im/3Lnxo)2. Study shows only 10% of...

$300 or Free…um, er…Give Me a Moment

“You get what you pay for” is usually a pretty good dictum to follow. But the Internet often negates that truism. Certainly one of the most startling aspects of 21st century life, if you stop to think about it, is the amount of free resources available on...

Website Launch Flowchart

This flowchart is a detailed guide that covers optimized website design, development and multichannel marketing integration. Web design doesn’t exist in a vacuum nor does marketing. The most optimized, easiest functioning and best performing sites are those that...

Using Google Analytics to Track Social Networks

Ran Nir at econsultancy.com has posted a great, easy-to-follow tutorial on how to track links to your site (or your clients’ sites) from social media sites.For professional, proven results with your social media campaigns, check out Virante.

BackTweets Finds Links to You on Twitter

UPDATE (1/2012): BackTweets has been acquired by Twitter and the service is no longer available publicly. If you’re at all serious and savvy about using Twitter as a marketing tool, you probably do regular searches for mentions of your brand, using...

Are You a Social Media Failure?

[From imediaconnection.com] “Think like a queen. A queen is not afraid to fail. Failure is another stepping stone to greatness.” – Oprah WinfreyMarket research firm Gartner projects that more than 75 percent of Fortune 1000 companies with websites...

Is Your Social Media Marketing Breaking the Law?

[From seomoz.org] The FTC (Federal Trade Commission) has some rules about online marketing that may surprise you – they certainly surprised me.Recently, SEOmoz’s own Sarah Bird was interviewed by Eric Enge on a wide variety of contract and legal topics. As...

Social Media Marketing: Where are the Measurables?

(From clickz.com:) In its simplest form, SEO (define) is a three-step process: break down crawling barriers to help the engines efficiently index a Web site; craft keyword-targeted content that appeals to search engines and visitors alike; and, most critical, practice...