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Can Brands Still Succeed Organically on Facebook? Yes They Can! Here’s How
Last week I wrote about "What Facebook's New News Feed Means For Your Marketing Efforts." I wrote that I believed the new News Feed, with its non-chronological, algorithmically-ranked, Top News and Recent Stories (as well as the Twitter-like real time Ticker) would...
Google to Mobile AdWords Advertisers: Optimize Site or Die!
Google announced today that mobile website optimization now factors into mobile search ads' quality score. Mobile AdWords ads that point to a web site optimized for mobile will receive a higher quality score. That translates to higher visibility at a lower...
What Facebook’s New News Feed Means for Your Marketing Efforts
Facebook has introduced the most radical change in its user interface perhaps in its entire history. The familiar, straightforward News Feed, with its choice of either chronological updates from your friends and brands or an algorithmically-generated "Top News" is...
Google Celebrates Orange Juice!
Google's Doodle (homepage logo) for today celebrates the birthday of Albert Szent-Györgyi. He is credited with discovering vitamin C and its benefits. A glance up at the title of this blog will tell you why we couldn't resist sharing this! Here's the Wikipedia summary...
Facebook: Now View Who Shared Your Posts Right on Your Page
Facebook has been adding a flurry of new features recently (many obviously in response to the challenge of Google+). Most of them have been so big that some smaller but important additions may have slipped by unnoticed. One that Page admins will appreciate is a new...
Google AdWords Now Reviewing Paused Ads: How It Helps You
Google announced that they will now begin reviewing even paused ads on a regular basis. This means Google will check ads for policy compliance and functionality (such as destination URL leading to an active page) even before you activate them. Why this change? Google...
Finding Social Media Sweet Spot: Creation or Curation? Don’t Be Average!
What kind of social media marketer do you want to be? You want your marketing efforts to live "where all the retweets are strong, the ROI is good-looking, and the account engagement is above average." (Apologies to Garrison Keillor!). But where is that Lake Woebegone...
Google AdWords Adds Top of Page Bid Estimates
Google announced yesterday that they are adding a new metric to the AdWords online account management interface. The metric shows the estimated bid it would take to (theoretically) place your ad regularly in the top positions above the organic search results. Combined...
How to Report Scraper Pages to Google
It's one of the more frustrating experiences for any original content producer. You work hard to craft an interesting, well-researched, readable blog post or article. A day or two later you type the posts primary keywords into Google to see how your content is...
Google (Shyly) Confirms +1 Button Affects Search Results
In an email to Wired.com, Google confirmed that it will be using signal gained from its +1 button to affect its own search engine rankings. This is no surprise and not really news. We published almost the exact same statement from Google back on July 8 ("Google+ and...
NEW: Share Content from Web Pages to Google+ Using the +1 Button
Google announced today that the Google +1 button will begin to allow the sharing of a link to a web page along with a rich snippet (image plus excerpt/description) directly to your Circles on Google+ (Google Plus). This is in addition to the original function of the...
Google Adds Inline Annotation to +1 Button
Google announced yesterday that it is rolling out a new feature where faces and names of "friends" (people among your various Google contacts) who have clicked a +1 button on your site can show up as names and tiny profile pics next to the button. It looks like the...