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Recent Industry Awards 2023
- Clutch Awards: "Top Company - Digital Marketing, CRO, Inbound" Winners
- Web Excellence Awards "Best SEO Campaign" Winner
- Global Agency Awards "Best PPC Campaign" Winner
- People's Choice Awards "Best Digital Marketing Agency" Winner
- Communicator Awards "Paid Advertising Campaign" Winner
Webinar: An Advance Look at Google+ for PR Pros
Later today I'll be on the panel for a webinar titled "An Advance Look at Hot, New Google+: How It Will Impact PR Pros, Social Media Strategy and Your Customers," sponsored by Bulldog Reporter, a news and information source for professionals in public relations and...
Presentation: Transportation Marketing & Sales Association
I had the pleasure of being invited (again!) to a Transportation Marketing and Sales Association event. I met some wonderful people, and hopefully imparted some wisdom regarding the importance of search engine marketing, popular search engine marketing strategies,...
Google Announces Encrypted Search for Signed-In Users – How This Affects Your Google Analytics Reports
Google officially announced that over the next few weeks, it will begin encrypting search queries and results for signed-in users. This change will increase privacy and security for all signed-in users. However, for us web analysts (and Google Analytics users), this...
Google Page Speed Tool Helps Optimize Your Site’s Load Speed
Google has handed a graduation diploma from Google Labs to its Page Speed Online tool, which is now "in the wild" as they say. Find it at https://developers.google.com/pagespeed/. It's home page couldn't be more simple: just enter your site's URL and click "Analyze."...
Analyze Competition in AdWords
Now you can see how your campaigns stack up against competitors in your same verticals with a new feature added to the Opportunities tab in the AdWords interface. To use it, click "Analyze Competition" on the Opportunities tab. You can choose to compare your account...
Can Brands Still Succeed Organically on Facebook? Yes They Can! Here’s How
Last week I wrote about "What Facebook's New News Feed Means For Your Marketing Efforts." I wrote that I believed the new News Feed, with its non-chronological, algorithmically-ranked, Top News and Recent Stories (as well as the Twitter-like real time Ticker) would...
Google to Mobile AdWords Advertisers: Optimize Site or Die!
Google announced today that mobile website optimization now factors into mobile search ads' quality score. Mobile AdWords ads that point to a web site optimized for mobile will receive a higher quality score. That translates to higher visibility at a lower...
What Facebook’s New News Feed Means for Your Marketing Efforts
Facebook has introduced the most radical change in its user interface perhaps in its entire history. The familiar, straightforward News Feed, with its choice of either chronological updates from your friends and brands or an algorithmically-generated "Top News" is...
Google Celebrates Orange Juice!
Google's Doodle (homepage logo) for today celebrates the birthday of Albert Szent-Györgyi. He is credited with discovering vitamin C and its benefits. A glance up at the title of this blog will tell you why we couldn't resist sharing this! Here's the Wikipedia summary...
Facebook: Now View Who Shared Your Posts Right on Your Page
Facebook has been adding a flurry of new features recently (many obviously in response to the challenge of Google+). Most of them have been so big that some smaller but important additions may have slipped by unnoticed. One that Page admins will appreciate is a new...
Google AdWords Now Reviewing Paused Ads: How It Helps You
Google announced that they will now begin reviewing even paused ads on a regular basis. This means Google will check ads for policy compliance and functionality (such as destination URL leading to an active page) even before you activate them. Why this change? Google...
Finding Social Media Sweet Spot: Creation or Curation? Don’t Be Average!
What kind of social media marketer do you want to be? You want your marketing efforts to live "where all the retweets are strong, the ROI is good-looking, and the account engagement is above average." (Apologies to Garrison Keillor!). But where is that Lake Woebegone...