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Recent Industry Awards 2023
- Clutch Awards: "Top Company - Digital Marketing, CRO, Inbound" Winners
- Web Excellence Awards "Best SEO Campaign" Winner
- Global Agency Awards "Best PPC Campaign" Winner
- People's Choice Awards "Best Digital Marketing Agency" Winner
- Communicator Awards "Paid Advertising Campaign" Winner
How to Get the Now Faster Google +1 Button
Almost overnight it's everywhere on the web. It's the Google +1 button, and if you're an SEO-conscious webmaster and/or site owner, you've already got it on yours. It's already abundantly clear that Google has big plans for this little button and its effect on search...
Raleigh SEO Meetup Sponsored by Virante Inc. Brings Triangle SEOs Together
A jam-packed bar late into a Thursday night in downtown Raleigh? What could it be but the second Raleigh SEO Meetup, this time sponsored by Virante Inc., a Triangle Region full spectrum Internet marketing agency. SEO's and those interested in SEO and related topics...
Firefox Loses a Big Developer to Chrome – Firebug Creator Going to Google
John J. Barton, the creator of Firebug, announced he is going to work developing the next generation of web dev tools for Google. In my opinion, Firebug is the best web development tool available in a browser today and has been one of the most invaluable tools for me....
Six Things Every Google Plus Newbie Should Know
It's no secret by now that I've been in love with Google+ (Google Plus) since I gained admittance on the third day of its existence. Sure it's not perfect, and there are a number of improvements and features I'd like to see, but it's taken off for me like no other...
Google+ Offers New Opportunity for Brands to Do Social Right
I was in the process of adding Mashable staff to a new "Mashable Staff" circle in my Google+ (using "How to Add Mashable Staff to Your Circles on Google+") when this thought struck me: Perhaps the delay in introducing brand and business profiles to Google+ is the best...
Buffer Helps You Tweet More Without Annoying Your Followers
If you are a Twitter-holic--and especially if you tweet for a brand or organization--you've probably found that your tweets and re-tweets come in bursts. You're only able to be on Twitter for certain chunks of time, and that's when you get the inspiration for tweets,...
Tracking Social Interaction in Google Analytics
You have probably already bought into the idea that social media matters to your business. If you haven't you may just be living under a rock. For those of you who aren't still living in the stone age and would like to gain a better understanding of how social...
Google+ and Google Search Engine: The Real Reason for Google Plus
We are beginning to see confirmation of what I suspected was the real reason Google invested so much time and money into Google+ and now is giving it to us for free. What's in it for the Google? This: Click the image to zoom to full size. Notice all those little...
Why Your Business Should Plan to Be on Google+ (Google Plus)
I had this post all set out in my mind, and then I read "Why Google Has the Hammer to Make Businesses Use Google Plus" by Jay Baer, and realized he said all I was going to say and so much more. Here's one of many killer quotes from this must-read post: Here’s the...
Virante Fashion Wear?
Nina, our Client Representative, sports the latest in coveted Virante bling: (Cue Price Is Right Announcer Voice:) "That's right, Mark! These stylish earrings also double as 8GB USB flash drives! They have a handy swivel-style design that keeps your data safe while...
Should Your Brand Be on Google+? Yes (But Not Quite Yet)
The social media world is all abuzz this week (forgive me, GOOG, for throwing a "buzz" in there) with the introduction of Google+, Google's long-awaited full-orbed social network. I've been playing with it for a few days now, and I'm very impressed. I'll publish my...
AdWords Dynamic Keyword Insertion Misuse #2
A friend of mine saw the following ad in her Gmail account recently: (Hint: she sends and receives a lot of email about horses.) What happened here? How did such a large company produce such a nonsensical ad? The answer is what I call "DKI Abuse." DKI stands for...