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Recent Industry Awards 2023
- Clutch Awards: "Top Company - Digital Marketing, CRO, Inbound" Winners
- Web Excellence Awards "Best SEO Campaign" Winner
- Global Agency Awards "Best PPC Campaign" Winner
- People's Choice Awards "Best Digital Marketing Agency" Winner
- Communicator Awards "Paid Advertising Campaign" Winner
Google (Shyly) Confirms +1 Button Affects Search Results
In an email to Wired.com, Google confirmed that it will be using signal gained from its +1 button to affect its own search engine rankings. This is no surprise and not really news. We published almost the exact same statement from Google back on July 8 ("Google+ and...
NEW: Share Content from Web Pages to Google+ Using the +1 Button
Google announced today that the Google +1 button will begin to allow the sharing of a link to a web page along with a rich snippet (image plus excerpt/description) directly to your Circles on Google+ (Google Plus). This is in addition to the original function of the...
Google Adds Inline Annotation to +1 Button
Google announced yesterday that it is rolling out a new feature where faces and names of "friends" (people among your various Google contacts) who have clicked a +1 button on your site can show up as names and tiny profile pics next to the button. It looks like the...
Google Analytics Updates How Sessions are Tracked
Last week, the Google Analytics Team announced it was modifying how they track sessions. This change will not affect your historical data, rather, it will affect only data going forward. Based on its research, the Google Analytics Team expects that most users will...
Do Paid Search Ads Cannibalize Your Organic Search Clicks?
The Google AdWords Blog announced the results of a fascinating study: Advertisers often wonder whether search ads cannibalize their organic traffic. If paid search ads were paused, would clicks on organic results increase and make up for the loss in paid traffic?...
Google+ Plus App Development: New Google Blog
Yesterday, Google began rolling out it's much-anticipated (and feared, in some quarters) Google Games for Google+. In response to some plussers who were wondering why Google rushed out games ahead of so many other features plussers are clamoring for, I wrote ("Here...
Google+ iPhone App Update Adds Custom Circle View in Stream
Google announced today an update to its iPhone app (iTunes link). The headline grabber in the social media press today has been the added ability of the app to run on the iPad (but only in iPhone mode) and the iPod Touch. Other than that the additions most listed are...
Virante Orange Juice Blog Added to AllTop Index
Holy Kaw! We got notice just last night that this blog's social media feed has been picked up to be indexed on Guy Kawasaki's AllTop.com top blog aggregation site. AllTop has been consistently recognized as one of the best and most widely-used blog curration sites on...
Why are There Conversion Discrepancies Between Google AdWords and Analytics?
Whether trying to make decisions about account optimization or trying to generate accurate reports for clients, one of the most frustrating and disconcerting anomalies occurs in comparing conversion results between Google AdWords and Analytics. In both number of...
Understanding the Google +1 Button and AdWords
As you may have noticed by now, if you are logged in to Google while searching using Google, +1 icons now appear not only by every organic search result, but also next to each paid search ad. What does a click on +1 next to one of your ads do? In brief: +1 is...
Add a Layer of Security to Your Google Account with Google 2-Step Verification
Google has instituted an opt-in 2-step verification process that could protect your Google account even if someone gets your password. Here's the nutshell on how it works: You sign up for Google 2-step verification. Every time you sign in to your Google account from a...
Google +1, Google+, and Search Engine Results
If you are a web content generator and want your content to be seen, you should make sure that every place you publish is linked on your Google Profile. Why? Because of this little line in Google's official explanation of its social search function: "The content you...