Should Your Business Be on Buzz?

Just when you thought you had your social media game plan (you do have one, right?) all nice and set, Buzz happens. It’s like the NFL suddenly announces a new team halfway through your fantasy league season. What is Buzz? In brief, it is a Google-developed...

How to Use Facebook as Your News Reader

UPDATED 2/23/2010 because of changes to Facebook’s user interface. Most everyone agrees that automatic feed systems such as RSS (Wikipedia) were a great leap forward in the history of the World Wide Web. RSS allows web users to “subscribe” to any...

New Facebook Share Via a Boon for Marketers

I’ve written before about several areas where Facebook’s Pages feature falls short of its potential value to marketers because of missing or limited features. Among the most egregious of these “fails” was the lack of any equivalent of...

Is Your Ad Split Testing Valid?

Among the most rudimentary, yet important, regular optimization tasks you should be doing for your pay-per-click advertising account is ad split testing. It is a fact that, in most cases, no two ads for the same keyword(s) will perform the same. It’s not enough...

Why Do Paid Search Advertising?

If you’re a beginner at Internet advertising, or just someone who knows “I ought to be promoting my site…”, Search Engine Land offers Five Most Frequently Asked Questions About Paid Search. It’s a concise article that explains some of...

Top 5 Tips for Getting Started with Adwords

For those of us who have been immersed in the highly-complex world of Google’s AdWords for some time, it may be difficult to remember how overwhelming and confusing (and often irrational!) it seemed when we were starting out. It’s hard enough just to learn...

KGen Firefox Extension Shows Pages’ Potential Keywords

KGen is an extension for Firefox web browsers that displays the strongest keywords on a particular web page. Words on the page repeated more than once are ranked by “weight” (a user-tunable algorithm based on html tags and page placement), number of...

New Facebook Home Page: News Feed vs. Live Feed

Starting today (October 23) you should be seeing some important changes to your FB home page. You can now select between News Feed and Live Feed. Live Feed is what you’ve been used to seeing for the past year: Everything your friends are posting as it happens....

Classic Misuse of Dynamic Keyword Insertion

From a search on Google for the keyword “ball cancer” (in the Sponsored Results column): Next time I’m looking to buy cancer balls, I’ll know where to go for the best deal! How does this happen? How could Google be showing me an ad for...