How Will Google Instant Affect AdWords Paid Search?

Moments ago, Google Instant search went live. If you don’t see it yet, it will roll out over the next few days. It appears to be a game changer. Google Instant gives you realtime organic (and paid) search results as you type in the search box at google.com....

Making Valid AdWords Ad Testing More Valid

Jessica at PPC Hero makes an excellent point in her recent post “Never Odd or Even: PPC Ad Text Testing Made Easy.” It’s a factor in split testing AdWords text ads that I’d overlooked, and perhaps you have also: To make a valid test, you need...

How to Claim Your Business on Foursquare

Though the social location field is crowded with a number of contenders, Foursquare seems to stand out in the crowd at the moment, particularly when it comes to connecting users with local businesses, building customer loyalty, and pitching offers to attract new...

Claim Your Facebook Place Now!

By now you must know that social media behemoth Facebook has thrown itself into the fast-growing location marketplace with its Places product. Places allows smart phone users (for now, just iPhone or phones with a mobile browser via touch.facebook.com) to “check...

Apture Makes Linking Easy and Interactive

Apture is a free* plugin for your blog or site that lets you build links to external sources with one click. More importantly, it allows visitors to view the content of those links without leaving your page, increasing reader time-on-site and enhancing visitor...

Twylah Turns Your Twitter into a Blog

Twylah may be the best yet online upgrade to the default twitter.com interface, particularly if you’re desiring to build interactivity with your account and the brand it represents. Twylah automatically collects all your tweets on a nicely-branded, blog-like...

FriendFeed Is Your SEO Friend

Just thought I’d pass along something I noticed since Caffeine (Google’s new search ranking algorithm) kicked in. I’m wondering if anyone else has seen this? The meat of what I’m going to share: feeding your site updates to FriendFeed may bring...

Facebook Community Pages Suck

If you’re a Facebook user, you were recently forced to either allow Facebook to turn all the keywords in your profile’s Info tab into active connections to “Community Pages” or have them removed. Entirely removed. No middle ground. That sucked....