by mtraphagen | Feb 28, 2011 | Facebook
If you are a web site owner who cares about having your content shared on Facebook, add a Facebook Like button to your site’s posts today. Because starting yesterday, Facebook completely changed the function of its Like button so that it now acts exactly like...
by mtraphagen | Feb 23, 2011 | Analytics, Social Media
Wildfire makes available a free tool that lets you compare the performance trends of up to three brands on Facebook and Twitter. Start by entering their Facebook page names and/or Twitter IDs on the Wildfire home page: Clicking “Compare” takes you to a...
by mtraphagen | Feb 15, 2011 | Facebook, Social Media
Social Mention (www.socialmention.com) appears to be a viable tool for those who need to track a brand or topic across the wide variety of social media networks available today. While nowhere near as comprehensive as many of the sophisticated pay tools available,...
by mtraphagen | Feb 11, 2011 | Facebook
Facebook announced yesterday the availability of upgraded Facebook Page features. These new features can be implemented immediately by Page administrators by visiting the Page Upgrade Status page (must be a logged-in administrator of at least one Page) and clicking...
by mtraphagen | Feb 9, 2011 | Twitter
NOTE: Since this article was written, Tweetdeck was acquired by Twitter, and the Deck.ly feature is no longer supported. Last week popular Twitter client TweetDeck announced a new service they are calling Deck.ly. Deck.ly–incorporated into the latest versions of...
by mtraphagen | Feb 3, 2011 | Analytics, Facebook, Social Media
If you administer a Facebook Page, Facebook Insights provides an abundance of useful metrics. There is one crucial metric that is not visible in the basic Facebook page analytics Insights dashboard: Shares of your web site’s contents that originate not from your...
by mtraphagen | Feb 2, 2011 | SEO
The big buzz in the search world this week has been Google’s allegation that it caught Bing copying Google’s search results and using them on Bing. Microsoft at first seemed to deny the accusation, but later came out with a statement that rather...
by mtraphagen | Jan 31, 2011 | Facebook
Judging by a number of studies I looked at, the answer might be, “Who knows?” Here are several that give divergent answers on both time of day and day of the week: blogcampaigning.com | allfacebook.com | smthree’s blog (study on conversation volume,...
by mtraphagen | Jan 26, 2011 | Facebook, Social Media
HyperAlerts bills itself as “The Feature Facebook Forgot,” and in this case, that’s no hype. If you manage a Facebook Page, one of the more frustrating experiences you can have is taking a look at your Page and discovering that someone has posted a...
by mtraphagen | Jan 24, 2011 | Paid Search
It’s out of beta and stage center in your AdWords interface: the new and improved Ad Preview Tool! In case you weren’t familiar with the Ad Preview Tool, old or new, it allows you to view ads for your keywords as they appear on Google’s search...
by mtraphagen | Jan 21, 2011 | Google, Paid Search
It’s no secret that negative keywords are one of the most powerful paid search marketing tools. By weeding out undesirable search terms, negative keywords can enable you to increase CTR and ROI by driving the right, pre-qualified traffic to your site. In many...
by mtraphagen | Jan 17, 2011 | Analytics, Google, Paid Search
This is part of a series on the new Analytics AdWords Traffic Reports. We’re looking at insights provided by the new AdWords section under Traffic Sources in Google Analytics that go beyond what you can see if you only look at reports within the AdWords interface...
by mtraphagen | Jan 13, 2011 | Facebook, Social Media
SEO consultant Mark Aaron Murnahan (Facebook | Twitter) has uncovered an important quirk about the new Facebook profile employer information. Facebook has been rolling out a new user profile format for several weeks now. Until now converting has been optional, but...
by mtraphagen | Jan 11, 2011 | Social Media
FourSquare, the popular social check-in service has been a boon for many local businesses for some time. Local, brick-and-mortar establishments can post coupons and deals and have special rewards for those who check-in frequently. In addition, customer-generated...
