Bing Copying Google Results? So What!

The big buzz in the search world this week has been Google’s allegation that it caught Bing copying Google’s search results and using them on Bing. Microsoft at first seemed to deny the accusation, but later came out with a statement that rather...

Google Adwords’ New Improved Ad Preview Tool

It’s out of beta and stage center in your AdWords interface: the new and improved Ad Preview Tool! In case you weren’t familiar with the Ad Preview Tool, old or new, it allows you to view ads for your keywords as they appear on Google’s search...

How to Use AdWords Negative Keywords Lists

It’s no secret that negative keywords are one of the most powerful paid search marketing tools. By weeding out undesirable search terms, negative keywords can enable you to increase CTR and ROI by driving the right, pre-qualified traffic to your site. In many...

FourSquare Adds Pages and Badges for Brands

FourSquare, the popular social check-in service has been a boon for many local businesses for some time. Local, brick-and-mortar establishments can post coupons and deals and have special rewards for those who check-in frequently. In addition, customer-generated...

HARO Connects Your Expertise with Hungry Reporters

HARO (Help A Reporter Out http://www.helpareporter.com) has already proven itself to be a great outlet for free publicity for your business or personal reputation. HARO connects busy reporters and journalist/bloggers with credible, reputable sources. As a source, you...