FourSquare Adds Pages and Badges for Brands

FourSquare, the popular social check-in service has been a boon for many local businesses for some time. Local, brick-and-mortar establishments can post coupons and deals and have special rewards for those who check-in frequently. In addition, customer-generated...

HARO Connects Your Expertise with Hungry Reporters

HARO (Help A Reporter Out http://www.helpareporter.com) has already proven itself to be a great outlet for free publicity for your business or personal reputation. HARO connects busy reporters and journalist/bloggers with credible, reputable sources. As a source, you...

Are You Ready for Google Me?

A little bit of information began to leak this week about the long-rumored “Google Me” social network. Here’s what Chris Crum at webpronews.com had to say (in “‘Google Me’ is Probably Already Bigger than Facebook”): The main...

Bob Dylan via Google Instant

Yesterday I wrote “How Will Google Instant Affect AdWords Paid Search?”  as a serious examination of how the new Google Instant Search feature might alter the importance of long tail keywords and ad position. Today, let’s just enjoy the fun of...

How Will Google Instant Affect AdWords Paid Search?

Moments ago, Google Instant search went live. If you don’t see it yet, it will roll out over the next few days. It appears to be a game changer. Google Instant gives you realtime organic (and paid) search results as you type in the search box at google.com....

Making Valid AdWords Ad Testing More Valid

Jessica at PPC Hero makes an excellent point in her recent post “Never Odd or Even: PPC Ad Text Testing Made Easy.” It’s a factor in split testing AdWords text ads that I’d overlooked, and perhaps you have also: To make a valid test, you need...

How to Claim Your Business on Foursquare

Though the social location field is crowded with a number of contenders, Foursquare seems to stand out in the crowd at the moment, particularly when it comes to connecting users with local businesses, building customer loyalty, and pitching offers to attract new...

Claim Your Facebook Place Now!

By now you must know that social media behemoth Facebook has thrown itself into the fast-growing location marketplace with its Places product. Places allows smart phone users (for now, just iPhone or phones with a mobile browser via touch.facebook.com) to “check...