by mtraphagen | Mar 28, 2011 | Paid Search
When you hire an agency or individual to manage your paid search advertising account, you are trusting that the account is going to be professionally managed to produce the best, most cost-effective results for your business. It’s likely that you hired a manager...
by mtraphagen | Mar 24, 2011 | Facebook
This afternoon Facebook announced that it will be rolling out Facebook Questions to all users. Until now it was being beta tested by a small number of users. Questions now allows you to crowdsource answers to questions from your Facebook friends and friends of...
by mtraphagen | Mar 23, 2011 | Paid Search
In Is Your Paid Search Agency Ripping You Off? (Part 1), we showed you how to look into your AdWords paid search account’s change log to evaluate the amount of management activity that has occurred (or worse, not occurred). Today we’ll look at how to...
by mtraphagen | Mar 22, 2011 | Paid Search
Google announced this morning that they will be rolling out “in the coming weeks” an option for AdWords advertisers to target tablet devices, such as the Apple iPad, the Samsung Galaxy Tab or the Motorola Xoom. Here are some details from the Google...
by mtraphagen | Mar 21, 2011 | Paid Search
I knew it might be bad out there. I had no idea how bad it was. My entire life as a paid search advertising account manager has been here at Virante Inc. This company trained me in state-of-the art paid search management, and then supported me in getting certified by...
by mtraphagen | Mar 16, 2011 | Facebook
Last night many Facebook users were surprised to see the familiar comment button disappear from beneath the textbox where comments are written under wall and news feed posts. They got a further surprise the first time they hit the enter button: instead of going to a...
by mtraphagen | Mar 10, 2011 | LinkedIn
LinkedIn is making a bold move to increase its value as the “go to” social network for doing business. As if its easy-to-build personal networks weren’t enough, LinkedIn’s new Signal feature puts your network’s updates front and center,...
by mtraphagen | Mar 1, 2011 | Facebook
It’s not quite at the level of what happened recently in Tunisia or Egypt, but it looms like an organized movement of Facebook Page administrators may have gotten the ear of the Great Deaf Giant that Zuckerberg built. In late February Facebook rolled out a major...
by mtraphagen | Feb 28, 2011 | Facebook
If you are a web site owner who cares about having your content shared on Facebook, add a Facebook Like button to your site’s posts today. Because starting yesterday, Facebook completely changed the function of its Like button so that it now acts exactly like...
by mtraphagen | Feb 23, 2011 | Analytics, Social Media
Wildfire makes available a free tool that lets you compare the performance trends of up to three brands on Facebook and Twitter. Start by entering their Facebook page names and/or Twitter IDs on the Wildfire home page: Clicking “Compare” takes you to a...
by mtraphagen | Feb 15, 2011 | Facebook, Social Media
Social Mention (www.socialmention.com) appears to be a viable tool for those who need to track a brand or topic across the wide variety of social media networks available today. While nowhere near as comprehensive as many of the sophisticated pay tools available,...
by mtraphagen | Feb 11, 2011 | Facebook
Facebook announced yesterday the availability of upgraded Facebook Page features. These new features can be implemented immediately by Page administrators by visiting the Page Upgrade Status page (must be a logged-in administrator of at least one Page) and clicking...
by mtraphagen | Feb 9, 2011 | Twitter
NOTE: Since this article was written, Tweetdeck was acquired by Twitter, and the Deck.ly feature is no longer supported. Last week popular Twitter client TweetDeck announced a new service they are calling Deck.ly. Deck.ly–incorporated into the latest versions of...
by mtraphagen | Feb 3, 2011 | Analytics, Facebook, Social Media
If you administer a Facebook Page, Facebook Insights provides an abundance of useful metrics. There is one crucial metric that is not visible in the basic Facebook page analytics Insights dashboard: Shares of your web site’s contents that originate not from your...
