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Recent Industry Awards 2023
- Clutch Awards: "Top Company - Digital Marketing, CRO, Inbound" Winners
- Web Excellence Awards "Best SEO Campaign" Winner
- Global Agency Awards "Best PPC Campaign" Winner
- People's Choice Awards "Best Digital Marketing Agency" Winner
- Communicator Awards "Paid Advertising Campaign" Winner
Is Marketing Dead? A Live Hangout on Air Video Discussion
Virante's Mark Traphagen joined John Blossom (Shore Communications), Mark Thomas (SlingshotSEO), Su Ann Lim (TekPersona), Steve Faktor (IdeaFaktory), and Patrick Healy (Phacient) in a live Google+ Hangout On Air broadcast hosted by Shaker Cherukuri of ProcessISInc....
Quora Views: Quora Gets Even More Social
Quora, Google's community question-answering service, has become even more social and interactive with the introduction of Quora Views. Quora describes Views as "a way to discover what Quora is distributing to people you follow in their feeds and digest emails."...
The Chamber of Commerce Opportunity
How Relationships Drive Linkbuilding (MozCon 2012)
My notes from a presentation by Jon Henshaw, Co-Founder & Chief Product Officer Raven Internet Marketing (@henshaw) If you build links the wrong way, Google will destroy everything you love. Kind of like this... Good link building is hard. Relationships...
Google Algorithm Weather Report: Announcing MozCast
My notes from the presentation "A Secret Algo Project Launch" at MozCon 2012 by Dr. Peter J. Meyers, Rogue Scientist for SEOmoz (@dr_pete). Be sure to read until the end for an amazing announcement from SEOmoz! Background: http://mz.cm/algo-history SEOmoz history of...
30+ Ways to Get Natural Links (from MozCon 2012)
Here are my notes from an excellent talk by Paddy Moogan, Lead SEO Consultant at Distilled (@paddymoogan | Google+ profile) Linkbuilding: It’s not that easy! It’s easy if you already have a name (Mashable, SEOmoz, Wired). They have age, authority, following, and...
Google Authorship: Does It Affect Search Rankings? Google Official Speaks Out
In a new interview on Search Engine Journal, we get some updated insights into the current state of the Google Authorship project from Google Director of Product for Search Sagar Kamdar, who has specific responsibilities with Google's Author Verification project....
Google +1 Button Content Recommendations Now Public
Two weeks ago Google announced to the Google+ Platform Preview Group that they were beginning to test an upgrade to the Google +1 button. The update, until now only visible to members of that group, adds content recommendations to the +1 button when a...
Google+ Events vs. Facebook Events: King of Virtual & King of IRL
My first thought about the new Google+ Events was that no matter how slick and cool it is, this is one feature that could be hurt by the "my friends aren't here" factor. I'm on record for advocating that the fact that my Facebook friends aren't on Google+ is a good...
Google Testing +1 Button with Site Content Recommendations
In an email to the Google+ Platform Preview group today, Google announced that the following +1 button test, is now visible on the web to members of that group: "Today we're rolling out a new feature of the +1 button to this preview group: when users hover over a +1...
Three Backlinking Mistakes to Avoid
See this post for more details, but the three mistakes are: Assuming backlinks will just "appear." (You have to work for them, even for the white hat ones.) Packing in a ton of new backlinks all at once, instead of the "slow-but-steady" approach. Trying to game the...
How to Own the First Page of Google
(Note: The following post, while accurate in what it presents, is not meant to claim that one can dominate the first page of Google the way we did with any keyword desired. Nevertheless, we believe this to be a powerful demonstration of a well-rounded SEO strategy...