The Insight

The Hive Digital Blog

OpenAI and Shopify shaking hands

Conversational E-commerce: Shopify Knowledge Base App

AI has fundamentally changed the rules of e-commerce visibility. It’s no longer enough to wait for customers to land on your product page. The decision-making ...

Is This What It Feels Like To Win an Oscar?

After years of being shortlisted in several categories, we are honored to be selected as 2020’s Best Small SEO Agency and Best SEO Campaign 2020 ...
AoV Drunk E-commerce Shopping

A [Tipsy] Guide to Core Web Vitals

In 2019, 7.7% ($45B) of all e-commerce spending ($586B) could be attributed to ‘drunk shopping’. With that expecting to increase in 2020, it would seem ...

Core Web Vitals Explained

Google engineers write with nuance in the Webmaster Central Blog. Oftentimes, SEOs use their dousing rods and divine the truth through these blog posts as ...
SERP layout with paid ads and organic listings

How Paid Advertising Complements SEO

Paid Advertising or SEO: Boost One, Boost Them All It is far too common that PPC efforts and SEO efforts are managed independently instead of ...
google trends featured

Using Google Trends to Identify Upcoming Opportunities

User search patterns are changing daily, and organizations are scrambling to understand the changing search environment as their consumer base rapidly responds to the external ...

Digital Marketing Tool Spotlight: iSpionage

iSpionage Successful digital marketing strategies are composed of several elements, one of which is competitive intelligence. What makes this element so important is that, in ...
how to add users to GSC

Managing Owners, Users, & Permissions: Google Search Console

Managing owners, users, and permissions in Google Search Console can be quite a task for a website that has been around for a long time. ...

Digital Marketing Tool Spotlight: Hotjar

Hotjar One of the most critical parts of creating a successful marketing strategy is understanding your audience—everything involving their needs and desires, their intent and ...

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Account Audit    67% Increase in ROAS
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MFASCO Health + Safety needed to improve the return on ad spend (ROAS) performance attributed to paid traffic.
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Race Winning needed to improve the return on ad spend (ROAS) performance attributed to paid traffic.
Account Audit    67% Increase in ROAS
PPC Recommendations    123% lift
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Economy Exterminators needed to improve the return on ad spend (ROAS) performance attributed to paid traffic.
Account Audit    67% Increase in ROAS
PPC Recommendations    123% lift
SEE HOW WE DID IT >
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