1
Jeff Cohen is a seasoned digital marketing consultant with over 18 years of experience. His career began in 2006, when he discovered a passion for digital marketing and quickly transitioned from SEO research to managing Organic and Paid Search teams at a hospitality-focused agency. Jeff’s talent for developing and expanding digital marketing strategies has led him to work across a variety of industries, holding roles at top-tier agencies and in-house positions at notable companies like Venus Fashions and Universal Orlando Resort.
At Hive Digital, Jeff collaborates with his fellow Digital Marketing Specialists to provide strategic consultation to clients across diverse industries. His expertise spans SEO, SEM, content creation, and multi-channel campaigns, making him a versatile leader in the digital marketing space. Jeff is known for his collaborative approach, working closely with clients and internal teams to develop strategies that align with business goals and deliver measurable results.
Key Highlights:
- 18+ Years in Digital Marketing across SEO, SEM, and multi-channel strategies.
- Expert in SEO with a track record of success at top brands.
- Leadership & Collaboration: Managed teams and cross-department projects.
- Consulted for Major Brands like Universal Orlando Resort and VENUS Fashion Inc.
- Data-Driven Strategist specializing in content and competitive analysis.
- Project Management: Led large-scale campaigns aligned with business goals.
- Clear Communicator: Simplifies complex concepts for diverse teams.
Fun Facts:
- Outside of work, Jeff is an avid gamer, movie buff, and would-be nature photographer.
- He enjoys gaming with his family and is always ready round of Fortnite or some head-to-head Tetris.
- He is always down to go grab some wings.
- He grew up with the teachings of Mr. Rogers and does in fact like you just the way you are.
Meet the Hive Mind
the experts behind Hive Digital
Latest Articles by Jeff Cohen
A Modern Approach to Branded And Non-Branded Queries
How to balance awareness and conversion in today’s evolving search landscape The rise of AI-driven search, like Google’s AI Overviews and conversational platforms such as ...
How AI Is Rewriting Search — And How Marketers Can Adapt with AEO
The volatility we saw across organic search in Q4 2025 wasn’t a blip, it was the acceleration of a shift that’s been building for two ...
Generative Engine Optimization (GEO): What It Means for Your Digital Strategy
Search Is Changing… Again. <Insert eyeroll here> If you’ve been in digital marketing for a while, you know search never sits still. We’ve optimized for ...
How GEO Fits Into the Customer Journey
Aligning Content with How People Search in the AI Era Generative AI has officially rewritten the customer journey. Instead of the old-school, linear funnel, people ...
Writing Frameworks for Marketing Content: AIDA, PAS, and More
Great marketing copy rarely starts from scratch, it starts with structure. Writing frameworks like AIDA and PAS give your ideas direction, helping you connect with ...
What Are TOFU, MOFU, and BOFU in Marketing?
TOFU, MOFU, and BOFU are shorthand for the three stages of the marketing funnel: Top of Funnel, Middle of Funnel, and Bottom of Funnel. TOFU ...
AI Metrics Are Trending Up – What Does That Mean for Your Site?
Early AI referral traffic is rising, but it’s still a small slice of the pie. Here’s how to interpret the data, monitor visibility, and shape ...
Search Has Changed. Has Your Content and SEO Strategy Kept Up?
We’re Not in SERP City Anymore At Hive Digital, we’ve always believed that a great content strategy is about connecting the right people to the ...
How to Improve Discoverability with SEO
Content that can’t be found might as well not exist. Publishing alone won’t bring traffic, not in a digital space where everyone is pushing content ...
More Content Isn’t Always Better: Avoid the Unhelpful Content Trap
Why the GeeksforGeeks Deindexing is a Cautionary Tale In early 2025, GeeksforGeeks, one of the web’s most popular coding education platforms, was hit hard by ...
Measuring Content Performance: Tools and Tactics for Better Insights
Creating great content is only half the battle, and as an 80’s kid, I learned early on that ‘knowing’ is the other half (thanks GI ...
Does Content Length Still Matter?
How Google’s Focus on Helpfulness is Changing SEO Strategies In the early days of SEO, content length reigned supreme. The mantra was simple: “Longer is ...
Google Releases Their November 2024 Core Update: What It Means for Your SEO Strategy
When social media and search ads are used together, their combined impact can be exponential.
How SEO Helps Amplify Multi-Channel Marketing Efforts
In today’s digital landscape, a multi-channel marketing approach is key to reaching and engaging a broad audience. By integrating various digital channels, businesses can deliver ...
Get In Touch
Let's make the world better together.
Reaching out is the first step toward elevating your digital presence. Put our expertise in SEO, Paid Advertising, Analytics, and Conversion Optimization to work for you today and join the ranks of our satisfied clients who’ve seen transformative growth and unparalleled results.
UNLOCK THE POTENTIAL OF YOUR BRAND:
- An expert team helping you navigate your digital strategy.
- Digital marketing solutions tailored for your industry and goals.
- Progress and impact reporting delivered just the way you need it.
Trusted and certified by partners world-wide:
