by mtraphagen | Sep 15, 2011 | Analytics, Facebook, Social Media
Facebook has been adding a flurry of new features recently (many obviously in response to the challenge of Google+). Most of them have been so big that some smaller but important additions may have slipped by unnoticed. One that Page admins will appreciate is a new...
by mtraphagen | Sep 7, 2011 | Analytics, Facebook, Google, Social Media, Twitter
What kind of social media marketer do you want to be? You want your marketing efforts to live “where all the retweets are strong, the ROI is good-looking, and the account engagement is above average.” (Apologies to Garrison Keillor!). But where is that...
by mtraphagen | Jul 8, 2011 | Facebook, Google, Social Media
We are beginning to see confirmation of what I suspected was the real reason Google invested so much time and money into Google+ and now is giving it to us for free. What’s in it for the Google? This: Click the image to zoom to full size. Notice all those little...
by mtraphagen | Jul 6, 2011 | Facebook, Google, Social Media
I had this post all set out in my mind, and then I read “Why Google Has the Hammer to Make Businesses Use Google Plus” by Jay Baer, and realized he said all I was going to say and so much more. Here’s one of many killer quotes from this must-read...
by mtraphagen | Apr 28, 2011 | Facebook, Social Media
In my social media consulting for clients of Virante Inc., by far the most frequent question I get is “how can I increase my number of followers/fans?” Here are the top tips I share with our clients regarding building a large (and engaged!) Facebook fan...
by mtraphagen | Apr 27, 2011 | Facebook, Social Media, Twitter
UPDATE: Since this post was written, Trunk.ly was acquired by AVOS, the new owners of Delicious, and the Trunk.ly service was discontinued. It’s happened to me time and again. Something comes up in a conversation, and I recall that at some point in the past...
by mtraphagen | Apr 25, 2011 | Facebook, Social Media
Today Facebook significantly upped the ante in its bid to dominate the way people share content on the Internet. The Facebook Like button (as an add-on for any web site) just had its first birthday a few days ago, but today Facebook gave birth to its baby brother: the...
by mtraphagen | Apr 5, 2011 | Facebook, Social Media
Yesterday Facebook announced an update to their popular iPhone app. The principle new goodies in this update are: Check-in to events using Facebook Places. See checked-in friends on a map. Unfriend friends from within the app. Among the many long-awaited improvements...
by mtraphagen | Mar 31, 2011 | Facebook, Google, Social Media
Yesterday Google announced the experimental rollout of its +1 search social recommendation feature. (See Google +1 Is Google’s Like Button for details.) For the present, you can only use this feature on Google’s search results page, to “plus”...
by mtraphagen | Mar 24, 2011 | Facebook
This afternoon Facebook announced that it will be rolling out Facebook Questions to all users. Until now it was being beta tested by a small number of users. Questions now allows you to crowdsource answers to questions from your Facebook friends and friends of...
by mtraphagen | Mar 16, 2011 | Facebook
Last night many Facebook users were surprised to see the familiar comment button disappear from beneath the textbox where comments are written under wall and news feed posts. They got a further surprise the first time they hit the enter button: instead of going to a...
by mtraphagen | Mar 1, 2011 | Facebook
It’s not quite at the level of what happened recently in Tunisia or Egypt, but it looms like an organized movement of Facebook Page administrators may have gotten the ear of the Great Deaf Giant that Zuckerberg built. In late February Facebook rolled out a major...
