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Monday Morning Quarterback #9 (Inbound Marketing News)

by mtraphagen | May 21, 2012 | Analytics, Apps, Content Marketing, Facebook, Google, Google+, Hive Digital, News, Online marketing, Paid Search, SEO, Social Media

A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week.  Social Media & Content Marketing Google+ Live Hangouts on Air Now Available to All – Tech pundits disagree sharply on whether or not...

The Impact of Social Media on SEO (Slideshow)

by mtraphagen | Apr 18, 2012 | Authorship & Author Rank, Content Marketing, Facebook, Google, Google+, Presentations, SEO, Social Media, Twitter

My slides (with added annotations) from a presentation I did for the Duke University Webcomm Group. I cover the growing influence of social media on search engine results, why search engines are seeking “social signal,” and end with a focus on test...

Monday Morning Quarterback #6

by mtraphagen | Mar 26, 2012 | Analytics, Facebook, Google, Google+, News, Online marketing, Paid Search, SEO, Social Media, Twitter

A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week.  Social Media & Content Marketing Facebook Adds News Feed Noise Reducer Facebook now auto-suggests adding “friends” with whom you...

Facebook Adds News Feed Noise Reducer: Acquaintance List Suggestions

by mtraphagen | Mar 22, 2012 | Facebook, Social Media

You actually might want to know what bar your closest Facebook friends hung out at last night (without you?!?). But that guy down the dorm hallway from college? Not so much. Facebook just added a feature that suggests people who might belong on your Acquaintances list...

Monday Morning Quarterback #5

by mtraphagen | Mar 19, 2012 | Analytics, Facebook, Google, Google+, News, Online marketing, Paid Search, SEO, Social Media, Twitter

A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week.  Social Media & Content Marketing Using Facebook Interest Lists to Improve EdgeRank Facebook recently introduced Interest Lists, which allow...

Facebook Interest Lists Copy Google+ Shared Circles

by mtraphagen | Mar 8, 2012 | Facebook, Google+, Social Media

Facebook is rolling out a new feature called Interest Lists. Facebook users can create and share lists of people and fan pages centered around a topic. The lists then act as a news feed of posts from just the people and pages in the list. Also “top...

Monday Morning Quarterback #3

by mtraphagen | Mar 5, 2012 | Analytics, Facebook, Google, Google+, News, Online marketing, Paid Search, SEO, Social Media

A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content Marketing What Women Want: 6 Lessons for Pinterest from 100K Visitors Through extensive testing, expert viral marketer...

Can Brands Still Succeed Organically on Facebook? Yes They Can! Here’s How

by mtraphagen | Sep 27, 2011 | Analytics, Facebook, Social Media

Last week I wrote about “What Facebook’s New News Feed Means For Your Marketing Efforts.” I wrote that I believed the new News Feed, with its non-chronological, algorithmically-ranked, Top News and Recent Stories (as well as the Twitter-like real...

What Facebook’s New News Feed Means for Your Marketing Efforts

by mtraphagen | Sep 21, 2011 | Facebook, Social Media

Facebook has introduced the most radical change in its user interface perhaps in its entire history. The familiar, straightforward News Feed, with its choice of either chronological updates from your friends and brands or an algorithmically-generated “Top...

Facebook: Now View Who Shared Your Posts Right on Your Page

by mtraphagen | Sep 15, 2011 | Analytics, Facebook, Social Media

Facebook has been adding a flurry of new features recently (many obviously in response to the challenge of Google+). Most of them have been so big that some smaller but important additions may have slipped by unnoticed. One that Page admins will appreciate is a new...

Finding Social Media Sweet Spot: Creation or Curation? Don’t Be Average!

by mtraphagen | Sep 7, 2011 | Analytics, Facebook, Google, Social Media, Twitter

What kind of social media marketer do you want to be? You want your marketing efforts to live “where all the retweets are strong, the ROI is good-looking, and the account engagement is above average.” (Apologies to Garrison Keillor!). But where is that...

Google+ and Google Search Engine: The Real Reason for Google Plus

by mtraphagen | Jul 8, 2011 | Facebook, Google, Social Media

We are beginning to see confirmation of what I suspected was the real reason Google invested so much time and money into Google+ and now is giving it to us for free. What’s in it for the Google? This: Click the image to zoom to full size. Notice all those little...
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Testimonials

“A great depth of knowledge”

Hive Digital has a great depth of knowledge on the topic in a way that only people who specialize in it can know.

Director of Digital Marketing at Non-Profit

Hive Digital
2019-11-20T23:32:15-05:00

Director of Digital Marketing at Non-Profit

Hive Digital has a great depth of knowledge on the topic in a way that only people who specialize in it can know.
https://www.hivedigital.com/testimonials/a-great-depth-of-knowledge/

“Increased our website traffic”

Hive's efforts have increased our website traffic by about 30%.

Karlos Kronen
Owner, The Bartender Company

Hive Digital
2019-11-11T19:37:30-05:00

Karlos Kronen
Owner, The Bartender Company

Hive's efforts have increased our website traffic by about 30%.
https://www.hivedigital.com/testimonials/increased-our-website-traffic/

“Well-organized and happy to help”

Their team is well-organized and happy to help with any aspect of the project. Hive Digital administrates a variety of SEO and Google AdWords campaigns to publicize events and programs. Campaign performance has improved to the point that it can successfully maintain grant funding.

Strategy Associate, Human Rights Foundation

Hive Digital
2019-11-20T23:20:57-05:00

Strategy Associate, Human Rights Foundation

Their team is well-organized and happy to help with any aspect of the project. Hive Digital administrates a variety of SEO and Google AdWords campaigns to publicize events and programs. Campaign performance has improved to the point that it can successfully maintain grant funding.
https://www.hivedigital.com/testimonials/12079/

“Major increase”

Our website was achieving poor results in the major search engines and receiving very little traffic. Soon after working with Hive Digital we saw a major increase in the number of unique visitors to our website and subscribers to our e-newsletter, Email Marketing Chronicle. There's no way we could have increased our traffic this quickly without the help of Hive Digital.

Pierce M.
Founder, Email Marketing Software Center

Hive Digital
2019-11-20T23:26:57-05:00

Pierce M.
Founder, Email Marketing Software Center

Our website was achieving poor results in the major search engines and receiving very little traffic. Soon after working with Hive Digital we saw a major increase in the number of unique visitors to our website and subscribers to our e-newsletter, Email Marketing Chronicle. There's no way we could have increased our traffic this quickly without the help of Hive Digital.
https://www.hivedigital.com/testimonials/major-increase/
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