by mtraphagen | Feb 3, 2011 | Analytics, Facebook, Social Media
If you administer a Facebook Page, Facebook Insights provides an abundance of useful metrics. There is one crucial metric that is not visible in the basic Facebook page analytics Insights dashboard: Shares of your web site’s contents that originate not from your...
by mtraphagen | Jan 31, 2011 | Facebook
Judging by a number of studies I looked at, the answer might be, “Who knows?” Here are several that give divergent answers on both time of day and day of the week: blogcampaigning.com | allfacebook.com | smthree’s blog (study on conversation volume,...
by mtraphagen | Jan 26, 2011 | Facebook, Social Media
HyperAlerts bills itself as “The Feature Facebook Forgot,” and in this case, that’s no hype. If you manage a Facebook Page, one of the more frustrating experiences you can have is taking a look at your Page and discovering that someone has posted a...
by mtraphagen | Jan 13, 2011 | Facebook, Social Media
SEO consultant Mark Aaron Murnahan (Facebook | Twitter) has uncovered an important quirk about the new Facebook profile employer information. Facebook has been rolling out a new user profile format for several weeks now. Until now converting has been optional, but...
by mtraphagen | Aug 20, 2010 | Facebook
By now you must know that social media behemoth Facebook has thrown itself into the fast-growing location marketplace with its Places product. Places allows smart phone users (for now, just iPhone or phones with a mobile browser via touch.facebook.com) to “check...
by mtraphagen | May 14, 2010 | Facebook
If you’re a Facebook user, you were recently forced to either allow Facebook to turn all the keywords in your profile’s Info tab into active connections to “Community Pages” or have them removed. Entirely removed. No middle ground. That sucked....
by mtraphagen | May 10, 2010 | Facebook, Social Media, Twitter
Social web services like Facebook and Twitter present us with a daily avalanche of information, much of it in the form of links to outside sources. While much of it may be trash (as far as any individual reader might be concerned) there are often many jewels among the...
by mtraphagen | Feb 22, 2010 | Facebook, Google, Social Media, Twitter
I’ve been an enthusiastic early adopter of Google Buzz since it appeared in my Gmail inbox the day after its unveiling. As a one-time huge fan of Friendfeed, the interface was immediately familiar (though lacking in some of Friendfeeds best features). I’d...
by mtraphagen | Feb 2, 2010 | Facebook
UPDATED 2/23/2010 because of changes to Facebook’s user interface. Most everyone agrees that automatic feed systems such as RSS (Wikipedia) were a great leap forward in the history of the World Wide Web. RSS allows web users to “subscribe” to any...
by mtraphagen | Jan 20, 2010 | Facebook
I’ve written before about several areas where Facebook’s Pages feature falls short of its potential value to marketers because of missing or limited features. Among the most egregious of these “fails” was the lack of any equivalent of...
by mtraphagen | Oct 23, 2009 | Facebook
Starting today (October 23) you should be seeing some important changes to your FB home page. You can now select between News Feed and Live Feed. Live Feed is what you’ve been used to seeing for the past year: Everything your friends are posting as it happens....
by mtraphagen | Sep 29, 2009 | Facebook
I wrote a couple of months ago about some elements of fail in Facebook’s Pages feature from a marketing standpoint. A recent new feature at Facebook solves the main gripe in that post…sort of.Facebook now allows users to “tag” other users or...
