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Recent Industry Awards
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- People's Choice Awards "Best Digital Marketing Agency" Winner
- Web Excellence Awards "SEO" Winner
Link Neighborhoods – White Picket Fence
Link development can be a risky endeavor for many websites, as there have been a slew of updates from Google and other search engines to prevent "gaming of the system" through Search Engine Optimization (SEO). In years past, webmasters would get links anywhere...
Penguin Preparedness Guide
Penguin, the one word that has struck fear into any SEO's heart. Since the first iteration of Google's Penguin algorithm in April 2012, the landscape of Search Engine Optimization has changed for all verticals. Gone are the days of comment spam, article marketing, and...
Page Load Speed Pitfalls
Page load speeds are encountered with each new page that is accessed, regardless of the focal point of a particular search. There are individual elements to each web page that will be individually called, and loaded each time the next page is visited. The speed of a...
Local SEO Basics
Does your business rely heavily on local customers? If so, search traffic may have changed for your website on July 24th, 2014, the day that Google released their Pigeon algorithm and in turn, changed how your website shows up in local search results. Local SEO may...
How to Write a Title Tag for a Webpage
Title tags are strong indicators of the page content to search engines. They are also the first thing a potential site visitor sees when viewing the search engine results. To best satisfy both, the same set of best practices can be followed. Before getting into...
Not-so-Creepy Crawler: Screaming Frog vs. IIS SEO Toolkit
When it comes to web crawlers there are 3 main solutions when you get right down to it: Xenu; Screaming Frog; and IIS SEO Toolkit. For our purposes here today, I will assume that you agree with me (and not this Moz article comparing Xenu and ScreamingFrog) that Xenu...
Guide for PubCon 2015 in Las Vegas
PubCon is less than a week away as many of the industry's brightest minds are preparing to travel to the Las Vegas Convention Center to meet, mingle, and learn from several worthwhile keynote speakers and sessions to attend. If you plan on attending PubCon, you will...
PageRank’s Slow, Inevitable Demise
At one point in time, PageRank was the end-all when it came to determining a website's validity, health, and overall value in a back-link profile. Every SEO from here to Antarctica boasted the ability to get links on "HIGH PR DOMAINS". Unfortunately for that sales...
Transparency in SEO
Have you hired an SEO specialist to optimize your website for search engines? If so, one primary question you need to ask yourself is if the person or agency you hired is sending regular reports that show the work that they have done. Whether that is on-site or...
How to Turn $700 into $500,000: The Power of Digital Marketing
The Power of Digital Marketing Everyday I get to see how beneficial online advertising is for Hive Digital's clients. I don't mean beneficial in a vague, esoteric sense. I get to see exactly to the penny how Hive Digital's advertising team has profited for its...
The Biggest Mistake You Are Making when Building Links
It happened again today. After helping a client build an amazingly effective natural, content-based link building strategy, links started pouring in and the complaints began. "The Page Authority isn't high enough. The Domain Authority isn't high enough." Every time I...
Google’s Amazing Domain Diversity Metrics
I have always been intrigued by the organic search ecosystem. You can think of it like a marketplace where different sites come to life, grow, thrive, or die depending upon their performance. Like the natural ecosystem governed by physical laws, or the marketplace...