by pbuckley | Oct 7, 2013 | Content Marketing, Facebook
What follows is a real life story, I have not changed any of the names because these brands need to be taken out back and given a stern talking too. Executive Summary: Nobody enters your contest because you make it nearly impossible. Let me start with full disclosure....
by pbuckley | Oct 3, 2013 | Content Marketing
“My product is so boring that I can’t create compelling content around it.” You don’t have to talk about the concept of content marketing for very long before you run headlong into this statement. It’s usually someone who has been at the...
by Russ Jones | Sep 30, 2013 | Analytics, Free SEO Tools, Google, SEO
So, what are you doing right now. Link building? Stop it. Link removing? Stop it. Stop writing content, stop reading content, stop eating, sleeping, pooping, whatever it is you are doing and do this right now. As of writing this post, it is now September 30, 2013 and...
by mtraphagen | Sep 29, 2013 | Authorship & Author Rank, Content Marketing, Google, Google+, News, Online marketing, SEO, Social Media
UPDATE 7 October 2013: At SMX East last week, in the Google Authorship session, Google Webmaster Trends Analyst Pierre Farr also confirmed that Google Authorship is not a factor in ranking search results at the present time. Original Post: “We don’t use...
by mtraphagen | Sep 18, 2013 | Authorship & Author Rank, Google, Google+, Online marketing, SEO, Social Media
How and why do certain Google+ Plus posts in search results do better than others? That’s been a question at the front of my attention for almost two years now. Google obviuosly treats public Google+ posts differently from other social network posts. You may...
by mtraphagen | Sep 16, 2013 | Authorship & Author Rank, Content Marketing, Google, Google+, Online marketing, Presentations, SEO, Social Media
Personal Brand Authority Is Key to Customer Connection Recently I was asked to give a workshop for entrepreneurs and startup business people at the Ewing Marion Kauffman Foundation in Kansas City. Since the Foundation was taking the trouble of flying me all the way...
by ccole | Aug 30, 2013 | Free SEO Tools, Google, Online marketing, SEO
Ubersuggest on Steroids One of the exciting things about having access to good APIs is the ability to put data where you need it, rather than having to log into yet another service and mashing up the data in Excel. A popular research tool I use is UberSuggest which...
by seanmurray | Aug 23, 2013 | Content Marketing, Free SEO Tools, Google, Online marketing, SEO, Social Media
Just when you thought you were ahead of the game by implementing Authorship and/or Publishership, Google shook things up…again. In-Depth Articles are now a regular part of the search results for broad keywords and their visibility is so prominent, it’s...
by mtraphagen | Aug 21, 2013 | Authorship & Author Rank, Content Marketing, Google, Google+, News, Online marketing, SEO, Social Media
It’s been a long time since we’ve had any real information updates on Google Authorship and how it should be used from the horse’s mouth (that’s Google with the saddle on over there, by the way). That changed today with the posting of...
by mtraphagen | Aug 19, 2013 | Apps, Content Marketing, Free SEO Tools, Google, Online marketing, SEO, Social Media
NOTICE!!! A small bug in the plugin has now been fixed and a new version was uploaded to WordPress. If you previously installed the plugin, please check your plugin dashboard for an update notice. We’re pleased to announce the availability of our FREE...
by mtraphagen | Aug 17, 2013 | Apps, Content Marketing, Online marketing, Social Media
A Flipboard Magazine Is Content Curation Made Beautiful When I was a kid I loved that my parents subscribed to lots of magazines. Life, Look, National Geographic…whenever a new one arrived I loved nothing better than to flip through their beautiful photos, and...
by mtraphagen | Aug 10, 2013 | Authorship & Author Rank, Content Marketing, Google, Online marketing, Presentations, SEO, Social Media, YouTube & Video
Below is a recent interview I did talking about how we should be writing content for the semantic web. I was the guest of Michael Ehline of the Circle of Legal Trust, a “Confederation of Online Attorneys and Webmasters Dedicated to Providing Educational Content...
by mtraphagen | Aug 7, 2013 | Authorship & Author Rank, Content Marketing, Google, News, Online marketing, SEO, Social Media
UPDATE: Some Hope for Small Publishers 11 August 2013 We have seen before where a new feature like this only works for big guys in the beginning but eventually rolls out for anyone. Authorship would be a case in point. I set it up when it first came out, but waited...
by mtraphagen | Aug 6, 2013 | Authorship & Author Rank, Content Marketing, Google, News, Online marketing, SEO, Social Media
Google today announced that “In-depth Articles” are to be featured in Search. The Official Google Webmaster Tools blog today announced that Google is beginning to roll out a new feature in Search (US first) that will highlight “in-depth...
