Never miss an update on digital marketing again.
Sign up to receive our monthly newsletter with the latest digital marketing insights!
We hate spam too. You can unsubscribe at any time.
Recent Industry Awards
- Communicator Awards "Online Advertising & Marketing" Winner
- Web Excellence Awards "Paid Advertising" and "Landing Page Optimization" Winner
- People's Choice Awards "Best Digital Marketing Agency" Winner
- Web Excellence Awards "SEO" Winner
Panda Risk
3 Mistakes To Avoid When Creating Facebook Campaigns
Facebook is a great way to reach your target audience, but it is important to implement your Facebook campaigns correctly. It can be easy to make mistakes, causing you to waste money and throw in the towel. Three mistakes to avoid making when you are first starting...
5 Quick Reminders When Changing URL Structures and Migrating Sites
I'm often asked to provide some quick advice for clients that are changing site structure, and there are a few things (other than the normal redirect every old url to the new one instructions) that I always mention: 1 - Update historic redirects to point to the new...
The Impact Digital Marketing is having on Traditional Marketing
If you have been on the internet in the past five years, you probably have noticed an increase in advertising. Every page you visit and every app you install has ads. But what kind of impact is digital marketing having on “traditional marketing”? A great metric to...
Get the Most Out of Your Google Shopping Feed
Many people may be wondering what exactly a shopping feed is. A shopping feed is a document that has information on all the products you carry and want to sell on Google shopping. Google requires that each product listed have certain attributes assigned to it in...
Canonical Attachments in WordPress
While working on a client project, I realized they had a significant number of PDF files that they had uploaded into wordpress, and this was creating some issues in organic search results. Most notably, many PDFs were outranking or replacing their post/page...
TWIL: Expires Headers in .htaccess for Fonts and Images
Credit: The Hangover[/caption] This Week I Learned about Expires Headers This week I learned (TWIL) is a weekly installment containing tidbits our team has learned about search engine optimization, PPC / AdWords, social media marketing, and other aspects of Internet...
Google Updated Penguin, Finally
The Penguin algorithm has been part of the lives of online marketers since early 2012 when the first iteration was unleashed and decimated an industry rife with easily repeatable spam. When Google updated Penguin for the first time, it hit many webmasters who utilized...
How to Export/Import Redirects
How to Apply For a Google AdWords Grant
Google Adwords Grant Guide Are you looking to advertise your nonprofit organization for free? If so, Google offers an AdWords grant for qualified nonprofit businesses which provides you with $10,000 a month to spend on Google AdWords. You can drive extra traffic to...
Facebook Ads or Google Adwords: Which is Right for Your Business?
For years now, many businesses have chosen to run advertisements on Facebook’s social network, or Google’s search and display network. In a way, common knowledge has precluded very many businesses from going cross-network and running a multi-pronged digital ad...
Why Facebook Advertising is Good for Business
In the social media realm, the platform that continues to dominate the field is Facebook. As of January 2016, there were more than 1.65 billion active Facebook users around the world (Statista). Many of those users view Facebook as a way to see what their friends are...