by mtraphagen | Mar 22, 2012 | Facebook, Social Media
You actually might want to know what bar your closest Facebook friends hung out at last night (without you?!?). But that guy down the dorm hallway from college? Not so much. Facebook just added a feature that suggests people who might belong on your Acquaintances list...
by mtraphagen | Mar 8, 2012 | Facebook, Google+, Social Media
Facebook is rolling out a new feature called Interest Lists. Facebook users can create and share lists of people and fan pages centered around a topic. The lists then act as a news feed of posts from just the people and pages in the list. Also “top...
by mtraphagen | Dec 13, 2011 | Apps, Social Media
Rapportive is a browser extension that displays your social web connections in your Gmail inbox. After adding the Rapportive browser extension (currently available for Firefox, Safari, Mailplane and Chrome), opening any email in Gmail will display information similar...
by mtraphagen | Sep 27, 2011 | Analytics, Facebook, Social Media
Last week I wrote about “What Facebook’s New News Feed Means For Your Marketing Efforts.” I wrote that I believed the new News Feed, with its non-chronological, algorithmically-ranked, Top News and Recent Stories (as well as the Twitter-like real...
by mtraphagen | Sep 21, 2011 | Facebook, Social Media
Facebook has introduced the most radical change in its user interface perhaps in its entire history. The familiar, straightforward News Feed, with its choice of either chronological updates from your friends and brands or an algorithmically-generated “Top...
by mtraphagen | Sep 15, 2011 | Analytics, Facebook, Social Media
Facebook has been adding a flurry of new features recently (many obviously in response to the challenge of Google+). Most of them have been so big that some smaller but important additions may have slipped by unnoticed. One that Page admins will appreciate is a new...
by mtraphagen | Jul 8, 2011 | Facebook, Google, Social Media
We are beginning to see confirmation of what I suspected was the real reason Google invested so much time and money into Google+ and now is giving it to us for free. What’s in it for the Google? This: Click the image to zoom to full size. Notice all those little...
by mtraphagen | Jul 6, 2011 | Facebook, Google, Social Media
I had this post all set out in my mind, and then I read “Why Google Has the Hammer to Make Businesses Use Google Plus” by Jay Baer, and realized he said all I was going to say and so much more. Here’s one of many killer quotes from this must-read...
by mtraphagen | Apr 28, 2011 | Facebook, Social Media
In my social media consulting for clients of Virante Inc., by far the most frequent question I get is “how can I increase my number of followers/fans?” Here are the top tips I share with our clients regarding building a large (and engaged!) Facebook fan...
by mtraphagen | Apr 27, 2011 | Facebook, Social Media, Twitter
UPDATE: Since this post was written, Trunk.ly was acquired by AVOS, the new owners of Delicious, and the Trunk.ly service was discontinued. It’s happened to me time and again. Something comes up in a conversation, and I recall that at some point in the past...
by mtraphagen | Apr 25, 2011 | Facebook, Social Media
Today Facebook significantly upped the ante in its bid to dominate the way people share content on the Internet. The Facebook Like button (as an add-on for any web site) just had its first birthday a few days ago, but today Facebook gave birth to its baby brother: the...
by mtraphagen | Apr 5, 2011 | Facebook, Social Media
Yesterday Facebook announced an update to their popular iPhone app. The principle new goodies in this update are: Check-in to events using Facebook Places. See checked-in friends on a map. Unfriend friends from within the app. Among the many long-awaited improvements...