by mtraphagen | Aug 19, 2009 | Social Media
College sports’ Southeastern Conference (SEC) has probably had to overrule a few bad calls by umpires in its day. This week it was forced to overrule one of its own calls.The conference had actually proclaimed a ban on any and all social media postings about its...
by mtraphagen | Aug 11, 2009 | Social Media
URL shortening service tr.im wasn’t turned into a newt, but it did very suddenly make a self-enacted disappearance yesterday. Citing inability to come up with a revenue model (and inability to compete with the virtual monopoly granted bit.ly as Twitter’s...
by mtraphagen | Jun 26, 2009 | Google, Social Media
In Google Profiles and Reputation Management – Part 1, I made a case for why building a Google Profile should be a central part of establishing a positive online presence (i.e. “reputation management”). Today let’s look at a second, but...
by mtraphagen | Jun 18, 2009 | Social Media, Twitter
A co-worker pulled me in on a phone consultation with a client yesterday. The client wanted to know if they should be on Twitter, and my associate told them I was our “Twitter guy.” I only got one sentence into my pitch–“Successful marketing on...
by mtraphagen | Jun 17, 2009 | Social Media
Are you an ace? I don’t mean you’ve shot down boucoups enemy planes in some WW I video game. I’m coining a new usage of “ace”: to have all the first page references from a Google search of your name be your own links–or links about...
by mtraphagen | Jun 9, 2009 | Social Media
Two stories came across my FriendFeed feed back-to-back this morning:1. Compete: Facebook US Traffic Nearing Google, Yahoo – http://www.techcrunch.com/2009/06/09/compete-facebook-us-traffic-nearing-google-yahoo/ (via http://ff.im/3Lnxo)2. Study shows only 10% of...
by mtraphagen | May 19, 2009 | Social Media, Twitter
“You get what you pay for” is usually a pretty good dictum to follow. But the Internet often negates that truism. Certainly one of the most startling aspects of 21st century life, if you stop to think about it, is the amount of free resources available on...
by mtraphagen | May 8, 2009 | Social Media, Twitter
UPDATE (1/2012): BackTweets has been acquired by Twitter and the service is no longer available publicly. If you’re at all serious and savvy about using Twitter as a marketing tool, you probably do regular searches for mentions of your brand, using...
by mtraphagen | May 6, 2009 | Social Media
[From imediaconnection.com] “Think like a queen. A queen is not afraid to fail. Failure is another stepping stone to greatness.” – Oprah WinfreyMarket research firm Gartner projects that more than 75 percent of Fortune 1000 companies with websites...
by mtraphagen | May 6, 2009 | Social Media
[From seomoz.org] The FTC (Federal Trade Commission) has some rules about online marketing that may surprise you – they certainly surprised me.Recently, SEOmoz’s own Sarah Bird was interviewed by Eric Enge on a wide variety of contract and legal topics. As...
by mtraphagen | May 6, 2009 | Social Media
(From clickz.com:) In its simplest form, SEO (define) is a three-step process: break down crawling barriers to help the engines efficiently index a Web site; craft keyword-targeted content that appeals to search engines and visitors alike; and, most critical, practice...
