$300 or Free…um, er…Give Me a Moment

“You get what you pay for” is usually a pretty good dictum to follow. But the Internet often negates that truism. Certainly one of the most startling aspects of 21st century life, if you stop to think about it, is the amount of free resources available on...

BackTweets Finds Links to You on Twitter

UPDATE (1/2012): BackTweets has been acquired by Twitter and the service is no longer available publicly. If you’re at all serious and savvy about using Twitter as a marketing tool, you probably do regular searches for mentions of your brand, using...

Are You a Social Media Failure?

[From imediaconnection.com] “Think like a queen. A queen is not afraid to fail. Failure is another stepping stone to greatness.” – Oprah WinfreyMarket research firm Gartner projects that more than 75 percent of Fortune 1000 companies with websites...

Is Your Social Media Marketing Breaking the Law?

[From seomoz.org] The FTC (Federal Trade Commission) has some rules about online marketing that may surprise you – they certainly surprised me.Recently, SEOmoz’s own Sarah Bird was interviewed by Eric Enge on a wide variety of contract and legal topics. As...

Social Media Marketing: Where are the Measurables?

(From clickz.com:) In its simplest form, SEO (define) is a three-step process: break down crawling barriers to help the engines efficiently index a Web site; craft keyword-targeted content that appeals to search engines and visitors alike; and, most critical, practice...
Social Media