by mtraphagen | Oct 22, 2009 | Google, SEO, Social Media
On October 21 Google announced at Web 2.0 Expo the coming-soon implementation of real-time Social Search incorporated into the regular search results page.Results will appear at the bottom of the results page and will be culled from the searcher’s own social...
by mtraphagen | Oct 1, 2009 | Social Media
Overwhelmed by your News Feed? Too much to read? Facebook allows you to create groups of your friends so you can temporarily just see who you want to see in your News Feed. For example, you might create a group of “Relatives” or “College...
by mtraphagen | Aug 26, 2009 | Social Media, Twitter
It was inevitable: as fast as Twitter became the fastest-growing social media outlet, it also became a primo target for Internet spammers. Most people I know on Twitter who use it regularly have said that they’ve noticed a sharp uptick in the amount,...
by mtraphagen | Aug 20, 2009 | Social Media
RE: My post yesterday “The SEC Makes One Hell of a Bad Call”The New York Times reports today that the SEC has clarified their rule. Turns out they weren’t really after Joe Bleachersitter sending his blurry phone cam picture of pinpoint-sized...
by mtraphagen | Aug 19, 2009 | Social Media
College sports’ Southeastern Conference (SEC) has probably had to overrule a few bad calls by umpires in its day. This week it was forced to overrule one of its own calls.The conference had actually proclaimed a ban on any and all social media postings about its...
by mtraphagen | Aug 11, 2009 | Social Media
URL shortening service tr.im wasn’t turned into a newt, but it did very suddenly make a self-enacted disappearance yesterday. Citing inability to come up with a revenue model (and inability to compete with the virtual monopoly granted bit.ly as Twitter’s...
by mtraphagen | Jun 26, 2009 | Google, Social Media
In Google Profiles and Reputation Management – Part 1, I made a case for why building a Google Profile should be a central part of establishing a positive online presence (i.e. “reputation management”). Today let’s look at a second, but...
by mtraphagen | Jun 18, 2009 | Social Media, Twitter
A co-worker pulled me in on a phone consultation with a client yesterday. The client wanted to know if they should be on Twitter, and my associate told them I was our “Twitter guy.” I only got one sentence into my pitch–“Successful marketing on...
by mtraphagen | Jun 17, 2009 | Social Media
Are you an ace? I don’t mean you’ve shot down boucoups enemy planes in some WW I video game. I’m coining a new usage of “ace”: to have all the first page references from a Google search of your name be your own links–or links about...
by mtraphagen | Jun 9, 2009 | Social Media
Two stories came across my FriendFeed feed back-to-back this morning:1. Compete: Facebook US Traffic Nearing Google, Yahoo – http://www.techcrunch.com/2009/06/09/compete-facebook-us-traffic-nearing-google-yahoo/ (via http://ff.im/3Lnxo)2. Study shows only 10% of...
by mtraphagen | May 19, 2009 | Social Media, Twitter
“You get what you pay for” is usually a pretty good dictum to follow. But the Internet often negates that truism. Certainly one of the most startling aspects of 21st century life, if you stop to think about it, is the amount of free resources available on...
by mtraphagen | May 8, 2009 | Social Media, Twitter
UPDATE (1/2012): BackTweets has been acquired by Twitter and the service is no longer available publicly. If you’re at all serious and savvy about using Twitter as a marketing tool, you probably do regular searches for mentions of your brand, using...
