Online Marketing
Hive Digital’s Commitment to Sustainability
Happy Earth Day! Join Hive Digital in its commitment to creating a more sustainable future. Take a look at our carbon-reducing initiatives and see how you can help too.
New Google Analytics UTM Parameters Announced
New UTMs? For the first time in its history, Google Analytics has introduced a new set of UTM parameters to use for your marketing efforts. ...
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Ad Platforms Release Updates to Further Empower Consumers
Across the many digital advertising platforms that exist, one thing is certain: their interest in further empowering online consumers. This couldn’t be more true, as ...
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Connect Google Optimize with Google Analytics 4
Google Analytics 4 (GA4) officially launched in October after a long beta testing period. It is a completely rebuilt version of Google Analytics (GA) and ...
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Get Indexed Now with IndexNow
What is it? As Bing says “ easy to use protocol that websites can call to notify Bing whenever website contents on any URL is ...
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Microsoft Ads: New Features and Enhancements
This month’s PPC Update highlights all of the recently released and upcoming features planned for Microsoft Advertising (formerly Bing Ads): 1. Marketing with Purpose Attributes ...
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Why Shouldn’t You Trust Every Google Recommendation?
Why shouldn’t you trust every Google Recommendation? In the age of auto applied & machine learning, the Recommendation section of Google Ads has become a ...
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Analytics Updates – January 2022
Since the new year there have been some new initiatives that Hive Digital has begun to implement, as well as Google releasing some Google Analytics ...
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PPC Updates – January 2022
Better prepare for a successful year with insight into the latest trends in PPC advertising for 2022: 1. The End of 3rd-Party Cookies Online businesses ...
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SEO Updates – January 2022
The latest Google updates and news snippets you should probably take note of this month: #1. Page Experience Update for desktop pages Say what now: ...
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Meta to Delete Thousands of Audience Categories from Facebook and Instagram Ads
In a move newly announced in their Meta for Business blog post, the parent company of Facebook and Instagram shared their intent to remove thousands ...
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The 2020 Year End Recap: Paid Advertising
2020… Well, what a year?! It feels like I just finished a blind date that has made me want to drive off into a sunset ...
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Why Hire a Digital Marketing Agency
When it comes to digital marketing, brands often question whether they should hire an agency to help them with their online marketing needs. It’s a ...
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Is This What It Feels Like To Win an Oscar?
After years of being shortlisted in several categories, we are honored to be selected as 2020’s Best Small SEO Agency and Best SEO Campaign 2020 ...
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