Content Marketing
Content marketing strategies are used to demonstrate thought leadership and attract visitors at all stages of the buyer’s journey.
Google Campaign Best Practices Using AI
Using AI in Google Ads has been proven to be successful but it’s important to maintain control of the algorithms. Below we put together the …
Atomizing Atomic Habits: The Fourth Law of Behavior Change
Last time, we went over Clear’s third law of behavior change: Make It Easy, and all of the chapters that define it. We’ve now arrived ...
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The Impact of AI on Content Creation
The Impact of AI on Content Creation The digital world is abuzz with the rise of Artificial Intelligence (AI), and its impact is felt across ...
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The Influence of AI on Social Media
The Influence of AI on Social Media Artificial Intelligence (AI) plays a significant and evolving role in social media. It has been influencing how platforms ...
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How Consistency Plays a Role in Digital Marketing Success
In digital marketing, consistency is the bedrock of success. It plays a necessary role in shaping a brand’s identity, fostering customer trust, and ensuring the ...
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Atomizing Atomic Habits: The Second Law of Behavior Change
Last time, we went over the three chapters that make up Clear’s first law of behavior change: Make It Obvious. Now, we shift our focus ...
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Decoding Customer Behavior: Behavioral Marketing
Digital marketing moves fast, understanding your audience is more than a nice thing to have, it’s a strategic necessity. Here at Hive Digital we have ...
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What Google Wants from Your Content
When it comes to the foundation of your digital marketing efforts, content has emerged as a key element in shaping your online visibility. Whether you’re ...
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Atomizing Atomic Habits: The Laws of Behavior Change
I did not expect Atomic Habits to open with a baseball bat to the face. Brutal. But little did I know a wealth of practical ...
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Comparing A.I. Content Creation Tools: Jasper, ChatGPT 4.0, and WordCrafter
Listen here, fellow A.I.-assisted content writers, you don’t have to feel embarrassed. If you work in online content creation, whether it’s SEO-focused blog posts, web ...
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6 Ways to Leverage Your Unique Selling Proposition
What is a unique selling proposition (USP)? A unique selling proposition is what differentiates your business from your competitors and should be leveraged in your ...
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Why Active Voice is Better than Passive Voice in Digital Marketing
“Gather around everyone, and we’ll discuss active voice and its role in digital marketing.” Wait, how about this… “Active voice and its role in digital ...
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Choose Your Competitors Wisely – A Content Gap Story
For businesses to remain competitive they need to clearly understand who their main competitors are in the terms of their main services and product offerings. ...
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Google Analytics (GA4) Update: August 2022
Overview We are in the final year of the Universal Analytics version of Google Analytics (GA). Google announced last year that as of July 1, ...
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