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Recent Industry Awards 2023
- Clutch Awards: "Top Company - Digital Marketing, CRO, Inbound" Winners
- Web Excellence Awards "Best SEO Campaign" Winner
- Global Agency Awards "Best PPC Campaign" Winner
- People's Choice Awards "Best Digital Marketing Agency" Winner
- Communicator Awards "Paid Advertising Campaign" Winner
Digital Marketing Tool Spotlight: Hotjar
Hotjar One of the most critical parts of creating a successful marketing strategy is understanding your audience—everything involving their needs and desires, their intent and motivations, their pain points and considerations during the decision-making process, and...
Paid Advertising 101: Clicks
Clicks A “click” represents each time a user clicks your ad, be it an ad on the search results page, another web page within your platform’s shopping or display network, or within a user’s social media feed. Not to be confused with “interactions”—which measures more...
Paid Advertising 101: Impressions
Impressions Common Abbreviation: Impr. An “impression” represents each time your ad is shown, be it on a search result page, another web page within your platform’s ad network, or within a user’s social media feed. Each time the ad is displayed, the serving of the ad...
SEO Basics: Google My Business
Have you ever searched for a local company and had a really hard time finding their website, hours of operation, or even a telephone number? They probably did not claim their Google Places, re-branded as Google My Business, listing in Google Maps, making a one-step...
Remove Images from Google
Dissemination of information, whether it be text, images, videos or something else entirely, is seamless in the ever-connected world in which we live. Everyone has a smartphone, tablet, computer or some other device that can access the Internet. An unfortunate side...
How to Add a New User to WordPress
Our step-by-step guide for adding new users to WordPress, and check out more of our helpful guides in our WordPress basics series. Before we do anything, you will need to log into your Wordpress account through the admin page, which is typically found at /wp-admin/....
What to do about Unsolicited Guest Post Emails?
A quick guide on what to do about unsolicited guest posts... Analyze the value the guest post emails are offering, such as referral traffic. If there is no value, move them to spam. If the guest post spammer is wanting to post on your website, get them to send an...
General Rules for Canonical Tags and HREFLANG Tags
We are commonly asked for best practice recommendations regarding canonical tags and hreflang tags. Here is a quick summary of how these tags should be implemented. General rules for canonical tags: The canonical can be defined with a tag on the page, or passed as a...
The Evergreen Content Life Cycle
Blog articles are often a place where relevant content goes to die. Meaning, that a good idea, which expands a site’s relevance for topic groupings or a subject matter is curated and forgotten after being pushed live to the site. Most often, blog content skirts the...
A Love Letter to Average Position
Dear Average Position (or AP, as I liked to call you), For so long, I overlooked you. I thought you were merely average, nothing more than an average of placements on SERPs. Yeah, I saw you down at the end of the platform, tucked away with your new friend Search...
Isolating True Causes Behind Organic Traffic Shifts
With the recent 03/12 Google Algorithm Update, I have seen a shift in how Google isolates queries via user-intent to better serve users with a type of landing page and content type. To deliver more qualified information to their users based on their search intent....
