The Insight

The Hive Digital Blog

OpenAI and Shopify shaking hands

Conversational E-commerce: Shopify Knowledge Base App

AI has fundamentally changed the rules of e-commerce visibility. It’s no longer enough to wait for customers to land on your product page. The decision-making ...
Police arresting an AI robot

How Companies Are Cracking Down on AI-Generated Content: Policy Shifts, Monetization Limits, and What Comes Next

Listen, I’m sure a lot of you are just as frustrated as I am with low-effort AI content constantly popping up in our YouTube, Facebook, ...
Fast moving objects in the background of different colors

Tips for Staying Organized in a Fast Paced Marketing Environment

Organization in an Ever-Changing Market With news about changes to algorithms, bidding strategies, AI, and other aspects of digital marketing bombarding your news feed, it ...
AI Metrics Are Trending Up - What Does That Mean for Your Site

AI Metrics Are Trending Up – What Does That Mean for Your Site?

Early AI referral traffic is rising, but it’s still a small slice of the pie. Here’s how to interpret the data, monitor visibility, and shape ...
AI robot in the matrix

Has AI Ruined Digital Marketing?

The rise of AI in digital marketing has sparked an ongoing conversation. Some say AI is a productivity breakthrough, while others worry it’s diluting creativity ...
Google AI Overview Tracking with Serp Api & Appscript

AI Overview Tracking with SerpApi & Apps Script – Complete Guide 2025

When social media and search ads are used together, their combined impact can be exponential.
Award finalist announcement us search awards

How Hive Digital Earned a Spot on the U.S. Search Awards Shortlist for Best Use of AI in Content

Hive Digital was recently named a finalist for the 2025 U.S. Search Awards for the “Best Use of AI in Content” category. The submission, titled ...
Cartoon of marketer using search for seo and ai

Search Has Changed. Has Your Content and SEO Strategy Kept Up?

We’re Not in SERP City Anymore At Hive Digital, we’ve always believed that a great content strategy is about connecting the right people to the ...
Marketing data analysis dashboard showing attribution models and performance metrics

Marketing Data Analysis: Attribution, MMM & Growth Models Guide

When social media and search ads are used together, their combined impact can be exponential.

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