Streamlining Marketing Analytics: A Complete Guide to Automating Google Ads Data Pipeline with Azure Data Factory and ADLS
When social media and search ads are used together, their combined impact can be exponential.
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Choose Your Competitors Wisely – A Content Gap Story
For businesses to remain competitive they need to clearly understand who their main competitors are in the terms of their main services and product offerings. ...
What Is Performance Max in Google Ads
Performance Max Campaigns in Google Ads There’s a new campaign type available in Google Ads and after testing it across multiple accounts and different industries, ...
The Benefits of Measuring Key Metrics for SEO
At its core, search engine optimization is about improving visibility in the search results so you can increase traffic to your website. The tricky part ...
Google Ads to Emphasize Landing Page Experience
Recently, the Google Ads support team has initiated efforts with advertisers that encourage brands to consider greater focus on both the ad relevance and landing ...
Driving ROI with Call Tracking + Offline Conversion Import
Two years ago a client who had been advertising on Google for many years came to us with a major problem: Google ads was the ...
Google’s Tag Manager Tag Coverage Tool
Google’s Tag Manager Tag Coverage Tool Google recently introduced a new feature for their Tag Manager product called Tag Coverage. This feature is designed to ...
Tips To Prepare For A Successful SEO Engagement
Tips To Prepare For A Successful SEO Engagement When it comes to website marketing efforts, one of the key elements is making sure you have ...
PPC’s Smart Bidding Strategies
Google Ads operates like an auction, where advertisers bid on opportunities to serve ads to targeted audiences. To date, there are two types of strategies ...
Google Analytics (GA4) Update: August 2022
Overview We are in the final year of the Universal Analytics version of Google Analytics (GA). Google announced last year that as of July 1, ...
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