Paid Advertising
Read the latest news on paid advertising and paid search strategies to help you ensure maximum roi from your ad campaigns.
Ad Platforms Release Updates to Further Empower Consumers
Across the many digital advertising platforms that exist, one thing is certain: their interest in further empowering online consumers. This couldn’t be more true, as …
Microsoft Ads: New Features and Enhancements
This month’s PPC Update highlights all of the recently released and upcoming features planned for Microsoft Advertising (formerly Bing Ads): 1. Marketing with Purpose Attributes ...
Keep Reading →
Why Shouldn’t You Trust Every Google Recommendation?
Why shouldn’t you trust every Google Recommendation? In the age of auto applied & machine learning, the Recommendation section of Google Ads has become a ...
Keep Reading →
PPC Updates – January 2022
Better prepare for a successful year with insight into the latest trends in PPC advertising for 2022: 1. The End of 3rd-Party Cookies Online businesses ...
Keep Reading →
Meta to Delete Thousands of Audience Categories from Facebook and Instagram Ads
In a move newly announced in their Meta for Business blog post, the parent company of Facebook and Instagram shared their intent to remove thousands ...
Keep Reading →
Paid Advertising 101: CPC
What is CPC? Cost Per Click (CPC) is the actual price you pay for each click on your ad. When someone clicks on your ad, ...
Keep Reading →
