Paid Advertising
Read the latest news on paid advertising and paid search strategies to help you ensure maximum roi from your ad campaigns.
Hive Digital Wins Web Excellence Award for AI-Powered Persona Modeling and Content Strategy
Hive Digital is proud to announce that we have been recognized with a 2025 Web Excellence Award for our innovative use of artificial intelligence to …
Unified Strategy: How Google Ads and SEO Work Better Together
SEO and Google Ads are often managed as separate efforts, but when integrated thoughtfully, they can become a powerful one-two punch for search visibility, click-throughs, ...
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Why Now is the Best Time to Diversify Your Paid Advertising Strategy
The digital marketing landscape is always evolving; yet, one constant remains true: adaptability is key to success. Brands relying too heavily on a single advertising ...
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Do I Need a Digital Marketing Agency?
Running a business in today’s world means wearing a lot of hats—and ‘digital marketer’ is one of the trickiest to master. Between SEO, content strategy, ...
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Top 10 Influential Updates to Google Ads
Google Ads experienced a wave of updates in 2024, many of which have had a profound impact on how we manage campaigns. This year saw ...
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Lessons from the Wins: Reflections on What 2024 Taught Us
When social media and search ads are used together, their combined impact can be exponential.
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Well, Would You Look at That? Hive Digital Wins Best Small SEO and PPC Agency
When social media and search ads are used together, their combined impact can be exponential.
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Pros and Cons: Paid Ads vs. SEO
When social media and search ads are used together, their combined impact can be exponential.
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The Power Pair: Combining Search Ads & Social Media Ads
When social media and search ads are used together, their combined impact can be exponential.
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Lead Generation CRO Tactics for Your “Power Pair” Social Media and Paid Ads Strategy
When leveraging both social media and paid ads for lead generation, the landing page experience is crucial for converting traffic into tangible leads. This section ...
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Exciting News: We’ve Been Shortlisted for Global Agency Awards!
Hive Digital is super excited to announce that our company has been shortlisted for two prestigious categories at the Global Agency Awards: SEO Agency of ...
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Exciting News: Web Excellence Award for Boosting ROAS in Organic Apparel!
We are proud to announce that our digital marketing company has been honored with a Web Excellence (WE) Award for our work in boosting Return ...
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How & When to Pivot Campaign Strategy : PPC Version
How and when to create new Google ads campaigns.
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GTINs: The Most Powerful Product Attribute You May Not Be Using
GTINs: The Most Powerful Product Attribute You May Not Be Using If you use Google Shopping Feeds, you’ve heard of GTINs. Missing or unknown GTINs ...
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