Holistic Marketing: Integrate Data Sources with Mixpanel
When social media and search ads are used together, their combined impact can be exponential.
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Link Building Fundamentals: SMX West
Presented by Debra Mastaler, President, Alliance-Link (@debramastaler). A live blog of an SEO Boot Camp session at SMX West in San Jose, CA, March 11, ...
How Much Money Is Your Site Costing You?
I am always amazed when I see or hear about a company that spends their CPC dollars on an ad and pushed that traffic to ...
Content Marketer’s Toolbox: 3 Tools to Answer Your Readers’ Questions
There are many reasons content marketing is getting more and more popular these days: Content is what is given priority in search (even more so ...
Guest Posting: Should You Stop Allowing It on Your Site?
Guest Posting? Yes! But Just for Links, NO! Based on what happened in the massive Interflora Google de-indexing this week, and the discovery that the ...
Mark Traphagen Interviewed by 97thFloor
Virante’s Director of Digital Outreach Mark Traphagen (Google+ | Twitter) was interviewed by
Russ Jones Content Title Ideas
I was perusing Portent’s new “tool,” the Content Idea Generator, and wondering for what awesome purpose I could use it. For what topic do I ...
Google+ For Business: Three Experts Give Their Take
I was featured this week in this infographic about Google Plus for Business, created by Jeff Machado of Fiore Communications. Original at http://fiorecommunications.com/2013/02/11/expert-advice-on-the-value-of-google-for-business/
Website Migration Checklist
Don't start a website migration without this document. I promise it will save you some headaches.
On Being an Artist Playing an Infinite Game
Recently my friend and co-worker Phil Buckley posted on his personal blog “Graduating from Enthusiast to Professional.” In it he ponders where the line is ...
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