As search and social become more and more intertwined, it is more important than ever that you establish your personal brand online. A personal brand on the web means deciding what you want to be “about,” what you want to be known for or be a recognized authority on, and then claiming every relevant social space, establishing a track record of on-topic, useful content and engagement across the Internet.

In this interview with videocaster ¬†Peter G. McCDermott (Google+ | Twitter) I talk about how I’ve been building my personal brand in order to drive the business goals of Virante Inc. The original interview was conducted as a Google+ Hangout On Air. We cover:

  • What is a personal brand?
  • What do I do with it?
  • How do I establish my personal brand online?
  • How does a personal brand fit in to promoting my business or cause?
  • Why are Google+ and Google’s author verification markup powerful tools for personal branding?
  • Some personal branding dos and don’ts

And here’s a great Q&A session we had after the interview, where Peter McDermott invited Hangout viewers to enter the chat and ask questions.