Social Media
LinkedIn Groups Versus Company Pages
I have been receiving one question quite often lately: What is the difference between a LinkedIn Company Page and a LinkedIn Group? Both of these ...
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The Benefits of a Live Chat
Besides constantly hoping to wake up and have hair on my head, most of my day is spent trying to make our current and potential ...
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How Netflix Changed the Face of Content Marketing
Before Netflix became the media giant it is today, CEO Reed Hastings did what no other streaming service had done before. Instead of only investing ...
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Merge Google Plus Pages and Keep Followers and Reviews
I’m currently working on a project for a client that brought about some extreme frustration. They had created a Google+ account, and did some work ...
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SEO Strategies for the Modern World
In an online world dominated by Pandas, Penguins, and other black-and-white animals, there is one savior that website owners who need a guide to traverse ...
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Social Media Successes: Atlanta Hawks
Winning cures all. The statement holds true in some respects, but none more certain than with social media. Whether it’s sports or SEO, if your ...
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The Power of Social Media: The Scandal Effect
The Game Changer It’s no secret, social media has changed the landscape of marketing in a way that surpassed even industry expert’s predictions. Between DVR ...
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How to Avoid and Prevent Negative SEO
Negative SEO, you may know someone who has been a victim of this underhanded, easily-replicated technique to hurt webmasters and their websites. In an effort to ...
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The #Rules of Hashtags
Once used as just a way to build traction through your Twitter, Instagram, or other social media accounts, hashtags have now grown to the point ...
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LinkedIn Means Business
I have had a number of clients come to me asking how do I grow my brand while simultaneously building sales through LinkedIn. Have no ...
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Why Instagram is becoming a marketing power
When a company grows from one million to over 200 million users in about four years, it’s worth a conversation. Instagram has created a new medium for ...
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The 2015 Social Media Landscape with Christine Moorman
Christine Moorman is the T. Austin Finch Professor, Sr. of Business Administration at The Fuqua School of Business at Duke University. I have followed Professor’s ...
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“The Interview” that wasn’t banned
My mom’s thoughts on social media. To ring in the New Year, I bring you just a little bit of laughter at the expense of ...
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