Online Marketing
Social Listening & Crowdsourcing: Bane or Boon?
In the video below I join the TekPersona Power Panel to discuss whether social listening and crowdsourcing by C-level company heads ends up benefiting or …
Use Google Plus Like an Email Marketer
Smart email marketers know that one of the reasons that channel can be so powerful is the ability to target content at segments of your ...
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Google Plus Verified Pages: Of What Benefit Is the Verification?
Recently the Virante Search Marketing Google+ Page was given “verified name” status by Google+. The only visible change this makes is that now a checkmark ...
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Cloud Computing: The Challenges and Opportunities (Video)
The latest in +John Rakestraw’s “Platform Live” Google Plus Hangout On Air conversations with +David Amerland and myself (and now with the very welcomed addition ...
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Google Plus Notifications Changed: Now How Do We Do Marketing?
Watch this recorded Google+ Hangout on Air panel discussion hosted by +Ronnie Bincer, and featuring +Fraser Cain (of Universe Today) and +Stephanie Wanamaker, with Virante’s ...
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Which Google Plus Features Most Affect Search Rankings?
Watch this live Google+ Hangout on Air webinar (at bottom of this post) I did host by the charming +Yifat Cohen. In it, I discuss ...
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Google Plus Local Places Page FAQ
If you run a local business and have a Google Places account, there’s a pretty good chance you’re aware of what a mess it can ...
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The Culture of Trust in Social Media Networks
A Google+ Hangout On Air video discussion. Participants: John Rakestraw, Life Coach and Author (moderator) David Amerland, Author and Speaker Mark Traphagen, Director of Digital Marketing, Virante ...
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Is Marketing Dead? A Live Hangout on Air Video Discussion
Virante’s Mark Traphagen joined John Blossom (Shore Communications), Mark Thomas (SlingshotSEO), Su Ann Lim (TekPersona), Steve Faktor (IdeaFaktory), and Patrick Healy (Phacient) in a live Google+ Hangout ...
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Quora Views: Quora Gets Even More Social
Quora, Google’s community question-answering service, has become even more social and interactive with the introduction of Quora Views. Quora describes Views as “a way to ...
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The Chamber of Commerce Opportunity
Joining your local Chamber of Commerce is smart. Taking advantage of your membership to build a great backlink is even smarter.
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How Relationships Drive Linkbuilding (MozCon 2012)
My notes from a presentation by Jon Henshaw, Co-Founder & Chief Product Officer Raven Internet Marketing (@henshaw) If you build links the wrong way, Google will destroy ...
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Google Algorithm Weather Report: Announcing MozCast
My notes from the presentation “A Secret Algo Project Launch” at MozCon 2012 by Dr. Peter J. Meyers, Rogue Scientist for SEOmoz (@dr_pete). Be sure to read until the ...
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