Content Marketing
Content marketing strategies are used to demonstrate thought leadership and attract visitors at all stages of the buyer’s journey.
An Introduction to Content Relevancy, nTopic and SEO
Today Virante, Inc. launched nTopic, a content relevancy scoring API for Search Engine Optimization. Because there is nothing quite like it available in the world …
Use Google Plus Like an Email Marketer
Smart email marketers know that one of the reasons that channel can be so powerful is the ability to target content at segments of your ...
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Google Rich Snippets & Authorship: A Video Panel Discussion
Join Virante’s +Mark Traphagen with co-guest panelists +AJ Kohn and +Bill Slawski for a Google+ Hangout On Air discussion of Rich Snippet search results and Google ...
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Google Plus Verified Pages: Of What Benefit Is the Verification?
Recently the Virante Search Marketing Google+ Page was given “verified name” status by Google+. The only visible change this makes is that now a checkmark ...
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What Is the Difference Between Google Authorship and Author Rank?
If you follow my writing here, on various other blogs, and on Google+, you know that I am a big fan of Google’s Authorship project, ...
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Google Plus Notifications Changed: Now How Do We Do Marketing?
Watch this recorded Google+ Hangout on Air panel discussion hosted by +Ronnie Bincer, and featuring +Fraser Cain (of Universe Today) and +Stephanie Wanamaker, with Virante’s ...
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Which Google Plus Features Most Affect Search Rankings?
Watch this live Google+ Hangout on Air webinar (at bottom of this post) I did host by the charming +Yifat Cohen. In it, I discuss ...
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The Culture of Trust in Social Media Networks
A Google+ Hangout On Air video discussion. Participants: John Rakestraw, Life Coach and Author (moderator) David Amerland, Author and Speaker Mark Traphagen, Director of Digital Marketing, Virante ...
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Is Marketing Dead? A Live Hangout on Air Video Discussion
Virante’s Mark Traphagen joined John Blossom (Shore Communications), Mark Thomas (SlingshotSEO), Su Ann Lim (TekPersona), Steve Faktor (IdeaFaktory), and Patrick Healy (Phacient) in a live Google+ Hangout ...
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How Relationships Drive Linkbuilding (MozCon 2012)
My notes from a presentation by Jon Henshaw, Co-Founder & Chief Product Officer Raven Internet Marketing (@henshaw) If you build links the wrong way, Google will destroy ...
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30+ Ways to Get Natural Links (from MozCon 2012)
Here are my notes from an excellent talk by Paddy Moogan, Lead SEO Consultant at Distilled (@paddymoogan | Google+ profile) Linkbuilding: It’s not that easy! It’s ...
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Google Authorship: Does It Affect Search Rankings? Google Official Speaks Out
In a new interview on Search Engine Journal, we get some updated insights into the current state of the Google Authorship project from Google Director of ...
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Google +1 Button Content Recommendations Now Public
Two weeks ago Google announced to the Google+ Platform Preview Group that they were beginning to test an upgrade to the Google +1 button. The ...
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