The FTC (Federal Trade Commission) has some rules about online marketing that may surprise you – they certainly surprised me.
Recently, SEOmoz’s own Sarah Bird was interviewed by Eric Enge on a wide variety of contract and legal topics. As I was proudly browsing through the piece, I was especially curious about what Sarah had to say around marketing on social media networks:
“(the FTC) made clear that online advertisers are covered by rules about so called stealth marketing. This basically means that if it’s not obvious that the advertiser is being paid to do this advertisement, there needs to be a disclaimer saying he or she is in fact being financially compensated.”
