Paid Search Consulting

Improve Conversion Rates

Hive Digital’s team of experts identifies the steps needed to get your account on the right track to profitability.

Paid Search Consulting

Hive Digital provides Paid Search Consultation services to assist you in troubleshooting specific problems you may be facing in getting conversions and ROI from your paid search accounts. Consultation is also provided to help companies identify viability in leveraging a paid search campaign and assisting non-profits in applying for the Google Grants program.

This service is ideal if your paid search accounts have flat-lined and you are looking for new perspectives for keywords and techniques, need a firm to provide assistance with conversion optimization, need assistance in building an account, or if you need assistance with managing/directing initiatives with your internal teams.

Learn more about our team.

 Paid Search Audit

Hive Digital provides one-time reviews, quarterly reviews, and similar audits of paid search accounts to identify missed opportunities and wasteful spending. This service focuses on providing clients with an itemized list of detailed recommendations to maintain a healthy paid search account.

A poorly conceived and mismanaged account can cost a company thousands in unneeded expense and bring unqualified traffic to a site that rarely converts. Common discoveries include lack of negative keyword matching and proper match-types, improper campaign structure, low quality scores due to poor ad copy or landing page selections, and many other overlooked best practices that drive up click costs and ruin the potential for positive ROI within the account. Hive Digital’s team of experts identifies the steps needed to get your account on the right track to profitability!

For more details, contact us.

Paid Search Management

Hive Digital offers ongoing management of paid search initiatives. This entails one of Hive Digital’s certified professionals providing daily management and monitoring of the accounts to improve upon click-through rates, decrease costs, improve conversion rates, and other metrics targeted.

Reporting is provided monthly along with meetings to discuss progress of the campaigns and recommendations for changes to landing pages, budgets, etc. to improve conversion rates and ROI of the account.

For more details, contact us.

Conversion Tracking and Optimization

Conversion tracking is a critical component for any marketing efforts. In addition to establishing appropriate conversion tracking through the paid search platforms, Hive Digital has a full service offering for call tracking, website analytics, conversion optimization, and KPI reporting.

In addition to maintaining a A+ BBB rating and being a recommended vendor by Moz, Hive Digital is proud to have won the Compass Award for our paid search efforts! All of Hive Digital’s paid search staff are Adwords Certified and are knowledgeable in promoting businesses in other paid search channels such as Bing’s Adcenter, Facebook, LinkedIn, and more as may be appropriate depending upon whether your business focuses on B2C or B2B.

For more details, contact us.

Client Commitment

One thing that truly sets Hive Digital’s paid search service apart from others is the commitment to provide non-automated management of accounts. Hive Digital has long-felt that a paid search account should be closely monitored and optimized by experts versus algorithms. Another major differentiating factor is Hive Digital’s commitment to ensuring the paid search account and associated data are all fully owned by the client.

Many paid search agencies may provide a low cost management service, but the account and its data belong to the agency and the clients have no rights to retain that data. This can create serious issues for future growth.

For more details, contact us.

Our philosophy on paid search is to develop a profitable marketing channel for your business within this highly competitive marketplace.

Our experts help you identify and eradicate inefficiencies within your paid search account and leverage the data for conversion optimization efforts and organic keyword research.

What Our Clients Say

“Well-organized and happy to help”

Their team is well-organized and happy to help with any aspect of the project. Hive Digital administrates a variety of SEO and Google AdWords campaigns to publicize events and programs. Campaign performance has improved to the point that it can successfully maintain grant funding.

Strategy Associate, Human Rights Foundation

Hive Digital
2019-11-20T23:20:57+00:00

Strategy Associate, Human Rights Foundation

Their team is well-organized and happy to help with any aspect of the project. Hive Digital administrates a variety of SEO and Google AdWords campaigns to publicize events and programs. Campaign performance has improved to the point that it can successfully maintain grant funding.

“Increased our website traffic”

Hive's efforts have increased our website traffic by about 30%.

Karlos Kronen
Owner, The Bartender Company

Hive Digital
2019-11-11T19:37:30+00:00

Karlos Kronen
Owner, The Bartender Company

Hive's efforts have increased our website traffic by about 30%.

“Major increase”

Our website was achieving poor results in the major search engines and receiving very little traffic. Soon after working with Hive Digital we saw a major increase in the number of unique visitors to our website and subscribers to our e-newsletter, Email Marketing Chronicle. There's no way we could have increased our traffic this quickly without the help of Hive Digital.

Pierce M.
Founder, Email Marketing Software Center

Hive Digital
2019-11-20T23:26:57+00:00

Pierce M.
Founder, Email Marketing Software Center

Our website was achieving poor results in the major search engines and receiving very little traffic. Soon after working with Hive Digital we saw a major increase in the number of unique visitors to our website and subscribers to our e-newsletter, Email Marketing Chronicle. There's no way we could have increased our traffic this quickly without the help of Hive Digital.

“Savvy and talented”

Hive is a boutique team but extremely experienced, savvy and talented. Jake and team are quite skilled in the area of technical SEO and are a TAG favorite for projects that require veteran experience and true technical precision. I've referred them several projects in the past, all achieved great success. I fully trust that Jake and his team will give you the clarity, transparency and communication that you've been missing.

John Bertino
Founder & CEO, The Agency Guy

Hive Digital
2019-11-11T17:08:12+00:00

John Bertino
Founder & CEO, The Agency Guy

Hive is a boutique team but extremely experienced, savvy and talented. Jake and team are quite skilled in the area of technical SEO and are a TAG favorite for projects that require veteran experience and true technical precision. I've referred them several projects in the past, all achieved great success. I fully trust that Jake and his team will give you the clarity, transparency and communication that you've been missing.

“Tremendous help”

Hive Digital has been a tremendous help to my business. They have taken the burden of marketing to the online world off my hands allowing me to focus on building other areas of my business. Their knowledge and execution has been both professional and timely. I would recommend them to any business interested in increasing their online sales.

Vivek Divas
Owner, Backdropsource.com

Hive Digital
2019-11-11T19:41:48+00:00

Vivek Divas
Owner, Backdropsource.com

Hive Digital has been a tremendous help to my business. They have taken the burden of marketing to the online world off my hands allowing me to focus on building other areas of my business. Their knowledge and execution has been both professional and timely. I would recommend them to any business interested in increasing their online sales.

“A great depth of knowledge”

Hive Digital has a great depth of knowledge on the topic in a way that only people who specialize in it can know.

Director of Digital Marketing at Non-Profit

Hive Digital
2019-11-20T23:32:15+00:00

Director of Digital Marketing at Non-Profit

Hive Digital has a great depth of knowledge on the topic in a way that only people who specialize in it can know.

“Internet marketing geniuses”

I learned more from them in an hour than from every book I devoured and every seminar I attended on the subject this year. Anyone who knows their team, knows them as internet marketing geniuses.

Scott Korbin
CEO, Lenders Insight

Hive Digital
2019-11-20T22:43:14+00:00

Scott Korbin
CEO, Lenders Insight

I learned more from them in an hour than from every book I devoured and every seminar I attended on the subject this year. Anyone who knows their team, knows them as internet marketing geniuses.

“Highly responsive”

They're highly responsive and always follow up on projects. Hive Digital is professional and highly skilled, doing work that exceeds stakeholders' expectations. Sales have strongly increased from the previous year.

Cleighton DePetro
Owner, Bare Tattoo

Hive Digital
2019-11-20T23:18:35+00:00

Cleighton DePetro
Owner, Bare Tattoo

They're highly responsive and always follow up on projects. Hive Digital is professional and highly skilled, doing work that exceeds stakeholders' expectations. Sales have strongly increased from the previous year.

“Huge increase in site visitors”

There was a huge increase in site visitors once Hive Digital began to work on SEO. The team had high-up connections in the field through which they were able to get results. They were knowledgeable on new tools and techniques to help with SEO.

Ed Bennett
Director of Marketing, University of Maryland Medical Center

Hive Digital
2019-11-20T23:23:10+00:00

Ed Bennett
Director of Marketing, University of Maryland Medical Center

There was a huge increase in site visitors once Hive Digital began to work on SEO. The team had high-up connections in the field through which they were able to get results. They were knowledgeable on new tools and techniques to help with SEO.

“Excellent results and service”

I recommend Hive without reservation; they provide excellent results and service.

Catherine Goodman
National Marketing Manager, Summit Financial Resources

Hive Digital
2019-11-11T18:44:55+00:00

Catherine Goodman
National Marketing Manager, Summit Financial Resources

I recommend Hive without reservation; they provide excellent results and service.

“Hive Digital has integrity”

The relationship has lasted for over 10 years, and there has been a visible return on investment, with high rankings on dozens of keywords. Hive Digital has integrity and holds themselves accountable for all aspects of the project. We've always received a good return on our investment.

CEO, Oasis Advanced Wellness

Hive Digital
2019-11-20T23:24:31+00:00

CEO, Oasis Advanced Wellness

The relationship has lasted for over 10 years, and there has been a visible return on investment, with high rankings on dozens of keywords. Hive Digital has integrity and holds themselves accountable for all aspects of the project. We've always received a good return on our investment.

Learn more about our clients.

The Hive Digital Blog

A Love Letter to Average Position

A Love Letter to Average Position

Dear Average Position (or AP, as I liked to call you), For so long, I overlooked you. I thought you were merely average, nothing more than an average of placements on SERPs. Yeah, I saw you down at the end of the platform, tucked away with your new friend Search Impression Share. But I was too...

read more

Check out our full blog.

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