Paid Search Consulting
Improve Conversion Rates
Hive Digital’s team of experts identifies the steps needed to get your account on the right track to profitability.
Paid Search Consulting
Hive Digital provides Paid Search Consultation services to assist you in troubleshooting specific problems you may be facing in getting conversions and ROI from your paid search accounts. Consultation is also provided to help companies identify viability in leveraging a paid search campaign and assisting non-profits in applying for the Google Grants program.
This service is ideal if your paid search accounts have flat-lined and you are looking for new perspectives for keywords and techniques, need a firm to provide assistance with conversion optimization, need assistance in building an account, or if you need assistance with managing/directing initiatives with your internal teams.
Paid Search Audit
Hive Digital provides one-time reviews, quarterly reviews, and similar audits of paid search accounts to identify missed opportunities and wasteful spending. This service focuses on providing clients with an itemized list of detailed recommendations to maintain a healthy paid search account.
A poorly conceived and mismanaged account can cost a company thousands in unneeded expense and bring unqualified traffic to a site that rarely converts. Common discoveries include lack of negative keyword matching and proper match-types, improper campaign structure, low quality scores due to poor ad copy or landing page selections, and many other overlooked best practices that drive up click costs and ruin the potential for positive ROI within the account. Hive Digital’s team of experts identifies the steps needed to get your account on the right track to profitability!
Paid Search Management
Hive Digital offers ongoing management of paid search initiatives. This entails one of Hive Digital’s certified professionals providing daily management and monitoring of the accounts to improve upon click-through rates, decrease costs, improve conversion rates, and other metrics targeted.
Reporting is provided monthly along with meetings to discuss progress of the campaigns and recommendations for changes to landing pages, budgets, etc. to improve conversion rates and ROI of the account.
Conversion Tracking and Optimization
Conversion tracking is a critical component for any marketing efforts. In addition to establishing appropriate conversion tracking through the paid search platforms, Hive Digital has a full service offering for call tracking, website analytics, conversion optimization, and KPI reporting.
In addition to maintaining a A+ BBB rating and being a recommended vendor by Moz, Hive Digital is proud to have won the Compass Award for our paid search efforts! All of Hive Digital’s paid search staff are Adwords Certified and are knowledgeable in promoting businesses in other paid search channels such as Bing’s Adcenter, Facebook, LinkedIn, and more as may be appropriate depending upon whether your business focuses on B2C or B2B.
One thing that truly sets Hive Digital’s paid search service apart from others is the commitment to provide non-automated management of accounts. Hive Digital has long-felt that a paid search account should be closely monitored and optimized by experts versus algorithms. Another major differentiating factor is Hive Digital’s commitment to ensuring the paid search account and associated data are all fully owned by the client.
Many paid search agencies may provide a low cost management service, but the account and its data belong to the agency and the clients have no rights to retain that data. This can create serious issues for future growth.
Our philosophy on paid search is to develop a profitable marketing channel for your business within this highly competitive marketplace.
Our experts help you identify and eradicate inefficiencies within your paid search account and leverage the data for conversion optimization efforts and organic keyword research.
What Our Clients Say
“Internet marketing geniuses”
CEO, Lenders Insight
“Hive Digital has integrity”
CEO, Oasis Advanced Wellness
Owner, Bare Tattoo
“Excellent results and service”
National Marketing Manager, Summit Financial Resources
“Increased our website traffic”
Owner, The Bartender Company
“Huge increase in site visitors”
Director of Marketing, University of Maryland Medical Center
Founder, Email Marketing Software Center
“A great depth of knowledge”
Director of Digital Marketing at Non-Profit
“Savvy and talented”
Founder & CEO, The Agency Guy
“Well-organized and happy to help”
Strategy Associate, Human Rights Foundation
How to set up accounts for Google services such as Google Analytics, Google Tag Manager, Google Ads and Google Search Console There are many factors to consider when deciding which email address to use when setting up third-party service accounts such as Google's suite of products: Above all,...
2020… Well, what a year?! It feels like I just finished a blind date that has made me want to drive off into a sunset and disappear forever. Thanks 2020 for all the memories! Jokes aside, this was a big year in paid search. We had Google pulling magic tricks, hiding long-time used ad types right...
When it comes to digital marketing, brands often question whether they should hire an agency to help them with their online marketing needs. It’s a fair question for sure, as there can be significant rewards and/or consequences, both quantitative and qualitative, based on their decision....
Connect with Hive Digital for a free consultation to help you get the most out of your digital marketing.