We improve your paid search traffic!
Hive Digital has been providing paid search marketing and CPC services since 2002. Paid search services range from consultation and one-time optimizations to ongoing management and aggressive growth into multiple paid search channels.
Hive Digital has pioneered the “rent to own” strategy for SEO, which starts by utilizing Google Adwords and other paid search channels to generate immediate traffic and revenue for our clients while collecting valuable data for longer-term strategies.
The ultimate goal is to identify and maintain a profitable niche for your business through paid search and utilize the constant feedback loop to improve other areas of your marketing efforts.
Paid Search Consulting
Hive Digital provides Paid Search Consultation services to assist you in troubleshooting specific problems you may be facing in getting conversions and ROI from your paid search accounts. Consultation is also provided to help companies identify viability in leveraging a paid search campaign and assisting non-profits in applying for the Google Grants program.
This service is ideal if your paid search accounts have flat-lined and you are looking for new perspectives for keywords and techniques, need a firm to provide assistance with conversion optimization, need assistance in building an account, or if you need assistance with managing/directing initiatives with your internal teams.
Consultation costs range from $150 – $250 hour depending upon your commitment and specific needs.
Paid Search Audit
Hive Digital provides one-time reviews, quarterly reviews, and similar audits of paid search accounts to identify missed opportunities and wasteful spending. This service focuses on providing clients with an itemized list of detailed recommendations to maintain a healthy paid search account.
A poorly conceived and mismanaged account can cost a company thousands in unneeded expense and bring unqualified traffic to a site that rarely converts. Common discoveries include lack of negative keyword matching and proper match-types, improper campaign structure, low quality scores due to poor ad copy or landing page selections, and many other overlooked best practices that drive up click costs and ruin the potential for positive ROI within the account. Hive Digital’s team of experts identifies the steps needed to get your account on the right track to profitability!
Pricing for paid search audits range from $750 to $2,500 depending upon the size of the account and needs.
Paid Search Management
Hive Digital offers ongoing management of paid search initiatives. This entails one of Hive Digital’s certified professionals providing daily management and monitoring of the accounts to improve upon click-through rates, decrease costs, improve conversion rates, and other metrics targeted.
Reporting is provided monthly along with meetings to discuss progress of the campaigns and recommendations for changes to landing pages, budgets, etc. to improve conversion rates and ROI of the account.
Ongoing management is provided as a percentage of adspend with a $400 per month minimum fee.
Conversion Tracking and Optimization
In addition to maintaining a A+ BBB rating and being a recommended vendor by Moz, Hive Digital is proud to have won the Compass Award for our paid search efforts! All of Hive Digital’s paid search staff are Adwords Certified and are knowledgeable in promoting businesses in other paid search channels such as Bing’s Adcenter, Facebook, LinkedIn, and more as may be appropriate depending upon whether your business focuses on B2C or B2B.
Our philosophy on paid search is to develop a profitable marketing channel for your business within this highly competitive marketplace.
Our experts help you identify and eradicate inefficiencies within your paid search account and leverage the data for conversion optimization efforts and organic keyword research.
They pointed me to tools and techniques that I was able to adopt for my website years before they became commonplace and years before any other hospital was doing it.
That integrity piece is tremendously meaningful to me. I need to know that people tell me the truth, whether it’s what I want to hear or not. Hive Digital has always been good in doing that.
One thing that truly sets Hive Digital’s paid search service apart from others is the commitment to provide non-automated management of accounts. Hive Digital has long-felt that a paid search account should be closely monitored and optimized by experts versus algorithms. Another major differentiating factor is Hive Digital’s commitment to ensuring the paid search account and associated data are all fully owned by the client.
Many paid search agencies may provide a low cost management service, but the account and its data belong to the agency and the clients have no rights to retain that data. This can create serious issues for future growth!
Recent tips and trends from the Hive Digital Marketing Blog:
Dear Average Position (or AP, as I liked to call you), For so long, I overlooked you. I thought you were merely average, nothing more than an average of placements on SERPs. Yeah, I saw you down at the end of the platform, tucked away with your new friend Search...read more
Chances are, if you’ve been in the digital marketing game for long enough, you’ve had a presence on all three of the major platforms so far. LinkedIn offers a different take on pay-per-click advertising. While the LinkedIn Ads platform has not been around...read more
Facebook is a great way to reach your target audience, but it is important to implement your Facebook campaigns correctly. It can be easy to make mistakes, causing you to waste money and throw in the towel. Three mistakes to avoid making when you are first starting...read more
Our Experts in Paid Search Marketing
Jeff Staub, CEO of Hive Digital specializes in marketing strategy, paid search, web analytics, and SEO initiatives.Jeff has a B.A. from Elon University and a B.S. from Colorado State University with a focus on...Read More
Nina Martinez has dedicated her career to responsible marketing since 2008, with a wholehearted belief in advertising with integrity and a methodology that ensures honest value to both clients and the communities they serve....Read More
Fred graduated from Clemson University with a degree in Marketing. He has lived in many different locations, from Charleston, SC to Aspen, CO to Asheville NC and two stints in Raleigh. Fred has worked...Read More