Facebook Advertising

Build Your Brand

Engage with audiences where they engage most. Build strong communities using Facebook’s 2 BILLION+ monthly users.

Build your Brand with Facebook

Facebook’s advertising platform is the premier social channel for building and empowering online communities.

While many other paid search networks offer the ability to connect with potential customers as they are searching for your product, Facebook’s unique custom audiences allow you to drill down further and explicitly define the type of behavior, interests, and demographics you want from your customers.

With over 2 billion active daily users, reaching the right people on Facebook can be like finding a needle in a haystack. Luckily, those users have provided us with the data necessary to reach them directly, and our paid search experts are trained to maximize your marketing dollars.

Hive Digital provides a fully hands-on approach to Facebook Advertising to ensure your campaign budget is being spent in a method that is most productive to generating ROI with the conversions goals you’ve established.

Learn more about our team.

Facebook Ads Discovery

During the discovery phase for new Facebook Ads accounts our experts will collaborate with you and determine a solid vision for goals and initiatives. The collaboration will start with a survey to collect information about what you are trying to accomplish and what you want to do once you get there. Once our experts have reviewed your survey results, an exploratory call will take place in which we can ask any other pertinent questions and lay out a roadmap for success.

Once our team knows your vision, we will begin delving into audience insights to determine which demographic groups are best suited to your needs. We will utilize not only the tools available within the Facebook Ads interface, but also use proprietary tools and techniques which have proven successful over time.

With this data in hand, we will provide an expected reach and estimated results based on the targeted demographic markets. At this time further changes can be made to the initial flight plan.

For more details, contact us.

Facebook Ads Account Creation

Hive Digital’s certified Facebook Blueprint experts will take the information gathered during the discovery phase and set out to create your account with those goals in mind.

Custom audiences will be created and pruned down until the the proper demographic parameters are reached. Audience targeting is one of the most important steps in ad creation, because it ensures your ads are reaching the exact end-user you want.

We can provide marketing assets in the form of graphics and text that will penetrate the noise and send a clear signal to your targeted market. Whether you want text ads, image ads, or even video ads, our team is equipped to create effective, eye-catching material.

For more details, contact us.

Facebook Ads Campaign Management

Daily monitoring of your campaigns will help us collect real-time auction data and allow our team to adjust bid amounts on the fly, meaning your marketing dollars will not be wasted on frivolous clicks.

Whether you have an existing account which needs some love and attention or have gone through the discovery phase with our team of experts, we will dive into your campaign management with passion and a drive to fulfill your Facebook marketing needs.

Working with years of experience in the space, our team will audit, monitor and suggest changes to improve the performance of your account. Working closely with you to share our observations and findings changes will be made so as to squeeze the most out or your marketing spend.

Our experts will constantly innovate and run A/B tests to find out what advertisement elements are most appealing to end-users. Our tweaking and iterating will not stop until you are reaching your desired return on ad spend.

For more details, contact us.

Facebook Ads Conversion Tracking and Optimization

Conversion tracking is a critical component for any marketing efforts. In addition to establishing appropriate conversion tracking through the Facebook Ads platform, Hive Digital has a full service offering for call tracking, website analytics, conversion optimization, and KPI reporting.

The installation of the Facebook pixel on your website will help you track how a user behaves across devices. We can gather extensive user experience data and identify pain points on your webpage where you might be losing users and advise you on how to solve those problems.

Our team can help you determine what metrics for success you can use. For eCommerce clients, shopping cart purchases might be appropriate. For clients who desire brand awareness, impressions or video watch percentage may be more appropriate.

There is no “one-size-fits-all” approach to Facebook ads, and that’s why our team works to develop a custom solution that works for your business in your industry.

For more details, contact us.

Our philosophy with Facebook Advertising is to lead with an unobtrusive presence for your brand.

Our experts help you identify and eradicate inefficiencies within your Facebook Ads account and leverage the data for conversion optimization efforts and better demographic targeting in other channels.

What Our Clients Say

“A great depth of knowledge”

Hive Digital has a great depth of knowledge on the topic in a way that only people who specialize in it can know.

Director of Digital Marketing at Non-Profit

Hive Digital
2019-11-20T23:32:15+00:00

Director of Digital Marketing at Non-Profit

Hive Digital has a great depth of knowledge on the topic in a way that only people who specialize in it can know.

“Increased our website traffic”

Hive's efforts have increased our website traffic by about 30%.

Karlos Kronen
Owner, The Bartender Company

Hive Digital
2019-11-11T19:37:30+00:00

Karlos Kronen
Owner, The Bartender Company

Hive's efforts have increased our website traffic by about 30%.

“Savvy and talented”

Hive is a boutique team but extremely experienced, savvy and talented. Jake and team are quite skilled in the area of technical SEO and are a TAG favorite for projects that require veteran experience and true technical precision. I've referred them several projects in the past, all achieved great success. I fully trust that Jake and his team will give you the clarity, transparency and communication that you've been missing.

John Bertino
Founder & CEO, The Agency Guy

Hive Digital
2019-11-11T17:08:12+00:00

John Bertino
Founder & CEO, The Agency Guy

Hive is a boutique team but extremely experienced, savvy and talented. Jake and team are quite skilled in the area of technical SEO and are a TAG favorite for projects that require veteran experience and true technical precision. I've referred them several projects in the past, all achieved great success. I fully trust that Jake and his team will give you the clarity, transparency and communication that you've been missing.

“Internet marketing geniuses”

I learned more from them in an hour than from every book I devoured and every seminar I attended on the subject this year. Anyone who knows their team, knows them as internet marketing geniuses.

Scott Korbin
CEO, Lenders Insight

Hive Digital
2019-11-20T22:43:14+00:00

Scott Korbin
CEO, Lenders Insight

I learned more from them in an hour than from every book I devoured and every seminar I attended on the subject this year. Anyone who knows their team, knows them as internet marketing geniuses.

“Well-organized and happy to help”

Their team is well-organized and happy to help with any aspect of the project. Hive Digital administrates a variety of SEO and Google AdWords campaigns to publicize events and programs. Campaign performance has improved to the point that it can successfully maintain grant funding.

Strategy Associate, Human Rights Foundation

Hive Digital
2019-11-20T23:20:57+00:00

Strategy Associate, Human Rights Foundation

Their team is well-organized and happy to help with any aspect of the project. Hive Digital administrates a variety of SEO and Google AdWords campaigns to publicize events and programs. Campaign performance has improved to the point that it can successfully maintain grant funding.

“Huge increase in site visitors”

There was a huge increase in site visitors once Hive Digital began to work on SEO. The team had high-up connections in the field through which they were able to get results. They were knowledgeable on new tools and techniques to help with SEO.

Ed Bennett
Director of Marketing, University of Maryland Medical Center

Hive Digital
2019-11-20T23:23:10+00:00

Ed Bennett
Director of Marketing, University of Maryland Medical Center

There was a huge increase in site visitors once Hive Digital began to work on SEO. The team had high-up connections in the field through which they were able to get results. They were knowledgeable on new tools and techniques to help with SEO.

“Excellent results and service”

I recommend Hive without reservation; they provide excellent results and service.

Catherine Goodman
National Marketing Manager, Summit Financial Resources

Hive Digital
2019-11-11T18:44:55+00:00

Catherine Goodman
National Marketing Manager, Summit Financial Resources

I recommend Hive without reservation; they provide excellent results and service.

“Hive Digital has integrity”

The relationship has lasted for over 10 years, and there has been a visible return on investment, with high rankings on dozens of keywords. Hive Digital has integrity and holds themselves accountable for all aspects of the project. We've always received a good return on our investment.

CEO, Oasis Advanced Wellness

Hive Digital
2019-11-20T23:24:31+00:00

CEO, Oasis Advanced Wellness

The relationship has lasted for over 10 years, and there has been a visible return on investment, with high rankings on dozens of keywords. Hive Digital has integrity and holds themselves accountable for all aspects of the project. We've always received a good return on our investment.

“Major increase”

Our website was achieving poor results in the major search engines and receiving very little traffic. Soon after working with Hive Digital we saw a major increase in the number of unique visitors to our website and subscribers to our e-newsletter, Email Marketing Chronicle. There's no way we could have increased our traffic this quickly without the help of Hive Digital.

Pierce M.
Founder, Email Marketing Software Center

Hive Digital
2019-11-20T23:26:57+00:00

Pierce M.
Founder, Email Marketing Software Center

Our website was achieving poor results in the major search engines and receiving very little traffic. Soon after working with Hive Digital we saw a major increase in the number of unique visitors to our website and subscribers to our e-newsletter, Email Marketing Chronicle. There's no way we could have increased our traffic this quickly without the help of Hive Digital.

“Highly responsive”

They're highly responsive and always follow up on projects. Hive Digital is professional and highly skilled, doing work that exceeds stakeholders' expectations. Sales have strongly increased from the previous year.

Cleighton DePetro
Owner, Bare Tattoo

Hive Digital
2019-11-20T23:18:35+00:00

Cleighton DePetro
Owner, Bare Tattoo

They're highly responsive and always follow up on projects. Hive Digital is professional and highly skilled, doing work that exceeds stakeholders' expectations. Sales have strongly increased from the previous year.

“Tremendous help”

Hive Digital has been a tremendous help to my business. They have taken the burden of marketing to the online world off my hands allowing me to focus on building other areas of my business. Their knowledge and execution has been both professional and timely. I would recommend them to any business interested in increasing their online sales.

Vivek Divas
Owner, Backdropsource.com

Hive Digital
2019-11-11T19:41:48+00:00

Vivek Divas
Owner, Backdropsource.com

Hive Digital has been a tremendous help to my business. They have taken the burden of marketing to the online world off my hands allowing me to focus on building other areas of my business. Their knowledge and execution has been both professional and timely. I would recommend them to any business interested in increasing their online sales.

Learn more about our clients.

The Hive Digital Blog

A Love Letter to Average Position

A Love Letter to Average Position

Dear Average Position (or AP, as I liked to call you), For so long, I overlooked you. I thought you were merely average, nothing more than an average of placements on SERPs. Yeah, I saw you down at the end of the platform, tucked away with your new friend Search Impression Share. But I was too...

read more

Check out our full blog.

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