Build your Brand with Facebook
Facebook’s advertising platform is the premier social channel for building and empowering online communities.
While many other paid search networks offer the ability to connect with potential customers as they are searching for your product, Facebook’s unique custom audiences allow you to drill down further and explicitly define the type of behavior, interests, and demographics you want from your customers.
With over 1.7 billion active daily users, reaching the right people on Facebook can be like finding a needle in a haystack. Luckily, those users have provided us with the data necessary to reach them directly, and our paid search experts are trained to maximize your marketing dollars.
Facebook Ads Discovery
During the discovery phase for new Facebook Ads accounts our experts will collaborate with you and determine a solid vision for goals and initiatives. The collaboration will start with a survey to collect information about what you are trying to accomplish and what you want to do once you get there. Once our experts have reviewed your survey results, an exploratory call will take place in which we can ask any other pertinent questions and lay out a roadmap for success.
Once our team knows your vision, we will begin delving into audience insights to determine which demographic groups are best suited to your needs. We will utilize not only the tools available within the Facebook Ads interface, but also use proprietary tools and techniques which have proven successful over time.
With this data in hand, we will provide an expected reach and estimated results based on the targeted demographic markets. At this time further changes can be made to the initial flight plan.
Facebook Ads Account Creation
Hive Digital’s certified Facebook Blueprint experts will take the information gathered during the discovery phase and set out to create your account with those goals in mind.
Custom audiences will be created and pruned down until the the proper demographic parameters are reached. Audience targeting is one of the most important steps in ad creation, because it ensures your ads are reaching the exact end-user you want.
We can provide marketing assets in the form of graphics and text that will penetrate the noise and send a clear signal to your targeted market. Whether you want text ads, image ads, or even video ads, our team is equipped to create effective, eye-catching material.
Facebook Ads Campaign Management
Daily monitoring of your campaigns will help us collect real-time auction data and allow our team to adjust bid amounts on the fly, meaning your marketing dollars will not be wasted on frivolous clicks.
Whether you have an existing account which needs some love and attention or have gone through the discovery phase with our team of experts, we will dive into your campaign management with passion and a drive to fulfill your Facebook marketing needs.
Working with years of experience in the space, our team will audit, monitor and suggest changes to improve the performance of your account. Working closely with you to share our observations and findings changes will be made so as to squeeze the most out or your marketing spend.
Our experts will constantly innovate and run A/B tests to find out what advertisement elements are most appealing to end-users. Our tweaking and iterating will not stop until you are reaching your desired return on ad spend.
Facebook Ads Conversion Tracking and Optimization
Conversion tracking is a critical component for any marketing efforts. In addition to establishing appropriate conversion tracking through the Facebook Ads platform, Hive Digital has a full service offering for call tracking, website analytics, conversion optimization, and KPI reporting.
The installation of the Facebook pixel on your website will help you track how a user behaves across devices. We can gather extensive user experience data and identify pain points on your webpage where you might be losing users and advise you on how to solve those problems.
Our team can help you determine what metrics for success you can use. For eCommerce clients, shopping cart purchases might be appropriate. For clients who desire brand awareness, impressions or video watch percentage may be more appropriate.
There is no “one-size-fits-all” approach to Facebook ads, and that’s why our team works to develop a custom solution that works for your business in your industry.
Our philosophy with Facebook Advertising is to lead with an unobtrusive presence for your brand
Our experts help you identify and eradicate inefficiencies within your Facebook Ads account and leverage the data for conversion optimization efforts and better demographic targeting in other channels.
Hive Digital provides a fully hands-on approach to Facebook Advertising to ensure your campaign budget is being spent in a method that is most productive to generating ROI with the conversions goals you’ve established.
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Our Experts in Facebook Advertising
Jeff Staub, CEO of Hive Digital specializes in marketing strategy, paid search, web analytics, and SEO initiatives. Jeff has a B.A. from Elon University and a B.S. from Colorado State University with a focus on...Read More
Nina Martinez has dedicated her career to responsible marketing since 2008, with a wholehearted belief in advertising with integrity and a methodology that ensures honest value to both clients and the communities they serve....Read More
Megan Bostwick began at Hive Digital in March 2014 as an SEO Analyst and has expanded her knowledge to become an expert in Paid Search and Facebook advertising.Read More
Will Hare joined the Hive Digital team as a Paid Search Analyst in 2016. Will graduated from North Carolina State University with a degree in Communications and a minor in Film. During his time...Read More