digital marketing
Tips for Staying Organized in a Fast Paced Marketing Environment
Organization in an Ever-Changing Market With news about changes to algorithms, bidding strategies, AI, and other aspects of digital marketing bombarding your news feed, it …
Has AI Ruined Digital Marketing?
The rise of AI in digital marketing has sparked an ongoing conversation. Some say AI is a productivity breakthrough, while others worry it’s diluting creativity ...
How Hive Digital Earned a Spot on the U.S. Search Awards Shortlist for Best Use of AI in Content
Hive Digital was recently named a finalist for the 2025 U.S. Search Awards for the “Best Use of AI in Content” category. The submission, titled ...
How to Build Brand Loyalty Through Compelling Content and Storytelling
Capturing our audience’s attention marks the beginning of a meaningful connection. The real challenge lies in cultivating brand loyalty, which turns casual buyers into lifelong ...
Top 10 Influential Updates to Google Ads
Google Ads experienced a wave of updates in 2024, many of which have had a profound impact on how we manage campaigns. This year saw ...
Emerging Ecommerce Design Trends for Q4 2024: Prepping for the Holiday Season
As we prepare to enter Q4 of 2024, ecommerce businesses are gearing up for the holiday shopping season—a critical time for conversions, sales, and customer ...
B2B Ecommerce Best Practices: Design and Content
For B2B ecommerce brands, having a well-designed landing page can be the difference between securing a high-value lead and losing potential business. B2B landing pages ...
10 Common Conversion Killers and How to Fix Them: A CRO Checklist for Marketing Managers
Achieving high conversion rates is important to business success, making conversion rate optimization (CRO) an essential element of any marketing strategy. Most websites, however, have ...
Navigating Success: Conversion Rate Optimization Trends for Small Businesses in 2024
The digital marketing landscape continues to evolve, and small businesses must stay agile and embrace emerging trends in order to thrive. Stepping into the new ...
Creating Effective Ad Copy for Search Campaigns
On average, consumers have an attention span of 8 seconds for ads.¹ Which means advertisers have an incredibly short time frame to capture attention. Google ...
Why Active Voice is Better than Passive Voice in Digital Marketing
“Gather around everyone, and we’ll discuss active voice and its role in digital marketing.” Wait, how about this… “Active voice and its role in digital ...
The Benefits of Measuring Key Metrics for SEO
At its core, search engine optimization is about improving visibility in the search results so you can increase traffic to your website. The tricky part ...
Google Ads to Emphasize Landing Page Experience
Recently, the Google Ads support team has initiated efforts with advertisers that encourage brands to consider greater focus on both the ad relevance and landing ...
Driving ROI with Call Tracking + Offline Conversion Import
Two years ago a client who had been advertising on Google for many years came to us with a major problem: Google ads was the ...
