search engine optimization
SEO to GEO: How to Optimize Content for AI Citations
With the AI boom, it often feels like the foundations of SEO are shifting under our feet. For two decades, the goal was simple: make …
How Low-Effort AI Slop Kills Your Brand
Key Takeaways Authority Deficits: Automated text lacks the nuance, proprietary data, and genuine expertise required to build brand authority and consumer trust. ...
Understanding Search Engine and Social Platform Algorithms
For years, digital marketing teams treated search engine optimization and social media as completely separate disciplines. SEO focused on rankings, keywords, and organic traffic. Social ...
Modern Day SEO: The Intersection of Search Engine and User Experience Optimization
One thing remains constant in digital marketing: the constant desire to rank higher on search engine results pages (SERPs). However, search engine optimization (SEO) has ...
What to Know About Hreflang Tags
What to Know About Hreflang Tags When a website has multiple language or regional versions of a page, an hreflang tag can help a search ...
Why Your Website Needs Regular SEO Health Checks
Why Your Website Needs Regular SEO Health Checks These days, the success of many businesses depends in large part on the strength of their online ...
Where Should We Place Responsibility for Link Schemes?
Google announced yesterday there will be a link spam update rolling out over the next two weeks. In reading through the article announcing this update ...
How to Export/Import Redirects
Do you want to know how to import or export redirects from the Redirection wordpress plugin? This quick how to guide on using the wordpress ...
The Perfect Reconsideration Request
Acquisition of a penalty can be a daunting task to address. You have been told by your SEO that the work they have done up ...
SEO Strategies for the Modern World
In an online world dominated by Pandas, Penguins, and other black-and-white animals, there is one savior that website owners who need a guide to traverse ...
Hiring an SEO and Avoiding Scams
In handling the majority of sales and customer service for Hive Digital since 2007, I’ve had the joy of listening to thousands of stories about ...
An Insider’s View on Link Steroids
Two great passions in my life are baseball and SEO. Having played baseball throughout college and now leading link development at Hive Digital, there are ...
The Dismal Economics of Private Blog Networks
For all of you blackhats freaking out, please read my disclaimer below detailing how this is meant to show that PBNs do not make economic ...
