analytics
Analytics Updates – January 2022
Since the new year there have been some new initiatives that Hive Digital has begun to implement, as well as Google releasing some Google Analytics …
Digital Marketing Tool Spotlight: Hotjar
Hotjar One of the most critical parts of creating a successful marketing strategy is understanding your audience—everything involving their needs and desires, their intent and ...
Canonical Attachments in WordPress
While working on a client project, I realized they had a significant number of PDF files that they had uploaded into wordpress, and this was ...
Web Analytics and Performance – Internet Summit
I was fortunate to be able to attend Internet Summit 2012 in Raleigh, NC, and below are some of the highlights from this morning’s session ...
Google Webmaster Tools Updates its SEO Report Ranking
Google announced, via its Webmaster Central Blog, that it was making an update to the “Top Search Queries” data. Beginning today, Google Webmaster Tools Top ...
ShareThis Introduces Social Quality Index for Publishers and Advertisers
Social sharing facilitator ShareThis today announced a new service to be fully unveiled early in 2012: Social Quality Index (SQI). According to the company blog, ShareThis ...
Google Announces Encrypted Search for Signed-In Users – How This Affects Your Google Analytics Reports
Google officially announced that over the next few weeks, it will begin encrypting search queries and results for signed-in users. This change will increase privacy and ...
Google Page Speed Tool Helps Optimize Your Site’s Load Speed
Google has handed a graduation diploma from Google Labs to its Page Speed Online tool, which is now “in the wild” as they say. Find ...
Analyze Competition in AdWords
Now you can see how your campaigns stack up against competitors in your same verticals with a new feature added to the Opportunities tab in ...
Google Analytics Updates How Sessions are Tracked
Last week, the Google Analytics Team announced it was modifying how they track sessions. This change will not affect your historical data, rather, it will ...
Why are There Conversion Discrepancies Between Google AdWords and Analytics?
Whether trying to make decisions about account optimization or trying to generate accurate reports for clients, one of the most frustrating and disconcerting anomalies occurs ...
Understanding the Google +1 Button and AdWords
As you may have noticed by now, if you are logged in to Google while searching using Google, +1 icons now appear not only by ...
How to Get the Now Faster Google +1 Button
Almost overnight it’s everywhere on the web. It’s the Google +1 button, and if you’re an SEO-conscious webmaster and/or site owner, you’ve already got it ...
Tracking Social Interaction in Google Analytics
You have probably already bought into the idea that social media matters to your business. If you haven’t you may just be living under a ...
