Hive Digital has been recognized by the Web Excellence Awards for our SEO work with the MEDLIFE Movement, a global nonprofit focused on providing healthcare, education, and community support to underserved populations..
Strategy With a Purpose
MEDLIFE needed to reach more people who care. That meant increasing visibility, clarifying messaging, and making it easier for visitors to take action.
Our approach centered on four clear goals:
Improving visibility – We expanded their keyword targeting to attract relevant, high-intent search traffic.
Increasing conversions – Calls to action were optimized and aligned with user intent to drive donations and sign-ups.
Unifying messaging – Content across the blog, website, and social channels was brought into alignment to create a cohesive voice.
Simplifying the user journey – We restructured navigation and design to help visitors find what they need and act on it quickly.
Execution and Results
Keyword rankings grew from 763 to over 1,800 within a few months. Impressions rose by 59%. Organic clicks jumped by 80%. Engagement on key pages improved as users navigated more easily to donation and participation opportunities.
We focused on:
- Mapping keywords to MEDLIFE’s mission and audience intent
- Rewriting blog and landing pages to improve structure, clarity, and discoverability
- Enhancing internal links and call-to-action placements to streamline conversion paths
Why It Worked
This campaign delivered because every tactic supported a deeper goal. SEO was the tool, but connection was the outcome. Visitors found answers, clarity, and ways to get involved.
What Comes Next
Recognition is meaningful, but the real reward is impact. Hive Digital remains committed to working with mission-driven organizations that are shaping a better world. Check out the case study here.
