Tested two ads for a client recently. One offered a stay at a resort for $19.95. The other offered it for free. $19.95 was the convincing winner. Go figure.
Lesson learned: Don’t assume that giving something away will attract more people than selling it at a good deal OR People generally believe TANSTAAFL (There Ain’t No Such Thing As a Free Lunch).
We’ll dive right into your existing website or advertising account to determine where things are going right and where there can be improvement using industry leading tools and years of personal experience to target the most effective path for positive change.
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