by mtraphagen | Dec 6, 2012 | Conferences, Content Marketing, Online marketing, SEO, SMX Social Media, Social Media
A live blog of a panel session at SMX Social Media in Las Vegas, 6 December 2012 Travis Wright – Consumer Social Media, Symantec.com (@teedubya) SEOcialization, Bro! Bro is the new SEO: Business Relationship Optimization. Navigate the corporate silos. SEOs need...
by pbuckley | Dec 5, 2012 | SEO, Social Media
There are known knowns; there are things we know that we know. There are known unknowns; that is to say there are things that, we now know we don’t know. But there are also unknown unknowns – there are things we do not know we don’t know. It’s...
by Russ Jones | Nov 26, 2012 | Free SEO Tools, Hive Digital, SEO, Social Media
Virante released nTopic about a month ago. nTopic allows you to analyze your content for topical relevancy and recommends words you should add to improve relevancy. I won’t waste your time here going over why improving topical relevancy is important, but if you...
by mtraphagen | Nov 20, 2012 | Content Marketing, Facebook, Google+, Infographics, Online marketing, Presentations, SEO, Social Media
Once upon a time there were SEOs and Social Media Managers. SEOs lived on a solid planet called Data and lived by a code called Measurable Results. Social Media Managers lived in a cloud world called Engagement. Though the two could see each other from afar, they had...
by mtraphagen | Nov 8, 2012 | Google, Internet Summit, SEO, Social Media
Search Engine Optimization in a “Post-SEO” World Melanie Phung – Director of New Media, PBS Search engines are in a constant battle against spam.] Shift from just keywords and links to many signals. New SEOs must be sophisticated digital strategists,...
by mtraphagen | Nov 6, 2012 | Hive Digital, News, Online marketing, Presentations, SEO, Social Media
We apologize that due to reduced wifi capabilities at the conference, our live blogs will be delayed A crew from Virante will be live blogging most of the public sessions at this year’s Internet Summit in Raleigh NC, November 7 and 8, 2012. Posts will be in...
by Russ Jones | Oct 18, 2012 | Content Marketing, Free SEO Tools, Google, Online marketing, SEO
Today Virante, Inc. launched nTopic, a content relevancy scoring API for Search Engine Optimization. Because there is nothing quite like it available in the world of SEO, we thought it would be appropriate to spend a little bit of time explaining what nTopic is and...
by pbuckley | Oct 17, 2012 | Google, Link Removal, News, SEO
Yesterday Matt Cutts announced the release of Google’s new link disavow tool at PubCon 2012 out in Las Vegas. The announcement was greeted with happiness, but it really doesn’t change too much of the equation. This tool is for site owners to use as a last...
by mtraphagen | Oct 16, 2012 | Google, News, Online marketing, SEO
Big announcement moments ago by +Matt Cutts at #Pubcon Las Vegas : Google is today introducing a backlink disavowal tool in Webmaster Tools to allow sites hit by manual ranking penalties to disavow bad backlinks they have been unable to remove. Matt Shared some tips...
by mtraphagen | Sep 13, 2012 | Authorship & Author Rank, Content Marketing, Google, Google+, SEO, Social Media
Join Virante’s +Mark Traphagen with co-guest panelists +AJ Kohn and +Bill Slawski for a Google+ Hangout On Air discussion of Rich Snippet search results and Google Authorship / Author Rank. The show was hosted by +Dan Petrovic and +Martin Reed of DejanSEO....
by mtraphagen | Sep 7, 2012 | Content Marketing, Google, Google+, Online marketing, SEO, Social Media
Recently the Virante Search Marketing Google+ Page was given “verified name” status by Google+. The only visible change this makes is that now a checkmark appears next to our name on our profile, as well as any appearances of our name in Google+ search. As...
by mtraphagen | Aug 30, 2012 | Authorship & Author Rank, Content Marketing, Google, Google+, SEO, Social Media
If you follow my writing here, on various other blogs, and on Google+, you know that I am a big fan of Google’s Authorship project, and that I do a great deal of thinking and research about it. But when you’ve got your nose deep into something, it’s...