Online Marketing
New Facebook Share Via a Boon for Marketers
I’ve written before about several areas where Facebook’s Pages feature falls short of its potential value to marketers because of missing or limited features. Among …
Is Your Ad Split Testing Valid?
Among the most rudimentary, yet important, regular optimization tasks you should be doing for your pay-per-click advertising account is ad split testing. It is a ...
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Why Do Paid Search Advertising?
If you’re a beginner at Internet advertising, or just someone who knows “I ought to be promoting my site…”, Search Engine Land offers Five Most ...
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Top 5 Tips for Getting Started with Adwords
For those of us who have been immersed in the highly-complex world of Google’s AdWords for some time, it may be difficult to remember how ...
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AdWords Quality Score: Don’t Just Look at the Number
If you’ve got some experience managing cost-per-click (Google’s term for pay-per-click) advertising using Google AdWords, you surely by now realize the high importance of optimizing ...
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New Facebook Home Page: News Feed vs. Live Feed
Starting today (October 23) you should be seeing some important changes to your FB home page. You can now select between News Feed and Live ...
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Classic Misuse of Dynamic Keyword Insertion
From a search on Google for the keyword “ball cancer” (in the Sponsored Results column): Next time I’m looking to buy cancer balls, I’ll know ...
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TrueTwit Pre-Validate’s Your Twitter Followers
If you’re trying to do marketing on Twitter the “hard but right” way (i.e., actively engaging with and listening to followers instead of just link ...
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New Facebook feature a help to spreading your message…sort of
I wrote a couple of months ago about some elements of fail in Facebook’s Pages feature from a marketing standpoint. A recent new feature at ...
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Google’s Sidewiki: The Only Thing to Fear Is…Not Much?
Proving once again that it is the Santa Claus of the Internet, Google last week announced yet another free toy: Google Sidewiki. Sidewiki is an ...
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Google AdWords: Exact Isn’t Always….Well…Exact
If you’ve been using Google’s AdWords and/or Analytics products for any length of time, you must be aware that the numbers don’t always add up. ...
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In Which I Go Negative on AdWords (in a Good Way)
(Reading hint: If you’re already familiar with the value of negative keywords in PPC advertising, skip to my last paragraph for my new suggestion.)Your mother ...
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Google Wants to Eliminate Keywords?
Google is contemplating eliminating keyword-based search and advertising results in favor of “just let Google decide who to connect with your ads.” So reports Rebecca ...
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Westward Ho! for Google Ads
We noticed yesterday a subtle change in the layout of Google search: the column of paid ads has been shifted into a fixed space, more ...
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