Online Marketing
When Is the Best Time to Post a Facebook Page Status?
Judging by a number of studies I looked at, the answer might be, “Who knows?” Here are several that give divergent answers on both time …
Google Adwords’ New Improved Ad Preview Tool
It’s out of beta and stage center in your AdWords interface: the new and improved Ad Preview Tool! In case you weren’t familiar with the Ad ...
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How to Use AdWords Negative Keywords Lists
It’s no secret that negative keywords are one of the most powerful paid search marketing tools. By weeding out undesirable search terms, negative keywords can enable ...
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Negative Keywords Do Not Affect Google AdWords Quality Scores. Yes, But…
Matthew Mierzejewski at the Rimm-Kaufman Group Blog has published an excellent post on why negative keywords do not affect Google AdWords Quality Scores. (He also ...
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Google AdWords Finally Brings Email Notifications & Alerts to MCC
If you manage multiple AdWords accounts using the Google Adwords My Client Center (MCC), two long-awaited features have just been added. 1) Email Notifications: You ...
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Making Valid AdWords Ad Testing More Valid
Jessica at PPC Hero makes an excellent point in her recent post “Never Odd or Even: PPC Ad Text Testing Made Easy.” It’s a factor in split ...
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Claim Your Facebook Place Now!
By now you must know that social media behemoth Facebook has thrown itself into the fast-growing location marketplace with its Places product. Places allows smart phone users ...
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Google: Agencies Must Provide More Transparency
Google‘s AdWords advertising division has announced that it will be tightening up reporting requirements for “partners” (i.e., third-party agencies that manage AdWords accounts for their clients) beginning ...
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Twylah Turns Your Twitter into a Blog
Twylah may be the best yet online upgrade to the default twitter.com interface, particularly if you’re desiring to build interactivity with your account and the ...
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Understanding Adwords Modified Broad Match Keywords
In July of 2010, Google AdWords announced a global rollout of a new broad match keyword modifier feature. This new feature is supposed to create ...
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AdWords Peel & Stick Keywords: The Importance of Negative Sculpting
If you’ve spent any time doing pay-per-click advertising, you’re probably familiar with the technique known as “peel and stick,” popularized by AdWords guru Perry Marshall. ...
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Facebook Community Pages Suck
If you’re a Facebook user, you were recently forced to either allow Facebook to turn all the keywords in your profile’s Info tab into active ...
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New from Twitter: Embed Tweets in Your Web Page
HOW TO: Embed a Tweet – http://bit.ly/bhXAlWless than a minute ago via bit.lyPete Cashmore mashable The above tweet was embedded directly into this blog ...
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How to Use Facebook as Your News Reader
UPDATED 2/23/2010 because of changes to Facebook’s user interface. Most everyone agrees that automatic feed systems such as RSS (Wikipedia) were a great leap forward ...
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