Online Marketing
AdWords Dynamic Keyword Insertion Misuse #2
A friend of mine saw the following ad in her Gmail account recently: (Hint: she sends and receives a lot of email about horses.) What …
Google Changes to Location Targeting for AdWords
Google announced recently that they will be changing several parameters in the Location Targeting feature available in the Adwords interface (see “Location targeting updates in ...
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Is Your Paid Search Agency Ripping You Off? (Part 4: Ads Gone Bad)
When you hire an agency or individual to manage your paid search advertising account, you are trusting that the account is going to be professionally ...
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Is Your Paid Search Agency Ripping You Off? (Part 3)
Carefully-chosen and well-crafted keywords are "key" (if you'll excuse the pun) to paid search success. They are the gateway at which the search intent of ...
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Facebook Questions Now Rolling Out to Everyone
Questions allows you to crowdsource answers to questions from your Facebook friends and friends of friends. This circle can both add responses and vote up ...
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Is Your Paid Search Agency Ripping You Off? (Part 2: Poorly-Structured Accounts)
How to look at your paid search account's structure to determine if your account is being properly managed.
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New Tablet Device Targeting in Google Adwords
Google announced this morning that they will be rolling out "in the coming weeks" an option for AdWords advertisers to target tablet devices, such as ...
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Is Your Paid Search Agency Ripping You Off? (Part 1)
I knew it might be bad out there. I had no idea how bad it was. My entire life as a paid search advertising account ...
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Facebook Loses Comment Button, Adds Ability to Edit Comments
Last night many Facebook users were surprised to see the familiar comment button disappear from beneath the textbox where comments are written under wall and ...
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LinkedIn Adds Powerful Social Search “Signal”
LinkedIn is making a bold move to increase its value as the “go to” social network for doing business. As if its easy-to-build personal networks ...
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Page Owner Protest Wins (Sort of): Facebook Restores Chronological Posts on Pages
It’s not quite at the level of what happened recently in Tunisia or Egypt, but it looms like an organized movement of Facebook Page administrators ...
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Facebook Like Button Now Same as Share
If you are a web site owner who cares about having your content shared on Facebook, add a Facebook Like button to your site’s posts ...
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Upgrade for Facebook Pages
Facebook announced yesterday the availability of upgraded Facebook Page features. These new features can be implemented immediately by Page administrators by visiting the Page Upgrade Status ...
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TweetDeck’s New Deck.ly: Tweet Over 140 Characters…And More!
NOTE: Since this article was written, Tweetdeck was acquired by Twitter, and the Deck.ly feature is no longer supported. Last week popular Twitter client TweetDeck ...
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