Case Study
Vantage Data Centers SEO Case Study
Based in Silicon Valley, Vantage Data Centers specializes in providing colocation services and has been part of DigitalBridge since early 2017. The firm focuses on large-scale facilities catering to businesses requiring at least 250 kW.
With a portfolio that includes transactions with Fortune 100 and leading internet entities, Vantage operates over 25 campus locations worldwide.
Notable expansions include its Santa Clara campuses and the strategic acquisitions of 4Degrees Colocation in late 2018 and Etix Everywhere in 2020, marking Vantage’s entry into European markets with plans for major campuses in cities like Frankfurt and Milan.
Hive Digital recommended and implemented a multi-faceted SEO strategy designed to enhance the client’s digital presence and drive organic growth. This included:
- Major content optimization
- New page creation
- Meta-title and meta-description updates
- Renewed internal linking strategy
The implementation of these strategic initiatives yielded impressive results, marking a significant turning point in the client’s digital marketing efforts. Year over year, the client experienced a 30% growth in clicks, with the click-through rate increasing from 2.9% to 3.3%.
The demonstrable benefits of the SEO improvements helped to alleviate concerns and pave the way for further optimizations.
At a Glance
Goals
- Increase traffic
- Generate Revenue
- Build Brand Awareness
Results
- 30% increase in clicks
- CTR Improved from 2.9% to 3.3%
Learning
When faced with a shifting realities and entrance into new markets, foundational SEO best practices can lead to positive outcomes. The Hive Digital team is well-versed in SEO and will quickly assess, diagnose and make alterations to your site that improve results.
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