Case Study
TelExpress Paid Advertising Case Study
TelExpress is a business communications solutions provider serving enterprise clients across industries such as technology, telecommunications, and customer service. The company delivers reliable, high-quality systems that help organizations improve efficiency and enhance customer engagement.
Hive Digital approached the engagement in three distinct phases designed to rebuild confidence in the data, restore campaign efficiency, and scale performance responsibly.
Phase 1 — Stabilize and Measure
Hive Digital rebuilt conversion tracking to ensure every sale and lead was properly attributed and de‑duplicated. Campaigns were consolidated around intent‑based themes, reducing overlap and wasted spend. Negative keywords were introduced. Automated bidding strategies were reset with clean conversion inputs and realistic target ROAS levels.
Phase 2 — Improve Relevance and Efficiency
With accurate data in place, the focus shifted to improving ad relevance and landing page experience. Ad copy and extensions were aligned to search intent clusters, and new landing pages were created with simplified forms, faster load times, and stronger calls‑to‑action. Budget allocations were shifted toward top‑performing audiences and keywords.
Phase 3 — Scale What Works
After stabilizing performance, Hive Digital implemented a systematic testing framework to refine campaigns and scale efficiently. Controlled experiments in ad creative, audience segmentation, and bidding strategy were conducted weekly, guided by statistical thresholds for validity. Successful variations were rolled out broadly while underperformers were quickly retired.
In early 2024, TelExpress averaged sub-1.0 ROAS despite steady budgets of roughly $4,000 per month. As the campaign structure and data accuracy improved, profitability steadily increased. By mid-2025, ROAS consistently exceeded 2.0, culminating in a 3.82 ROAS peak in October 2025. This demonstrated the effectiveness of disciplined scaling and precision targeting over time.
Key Outcomes:
- Doubled ad spend while maintaining strong returns.
- Reached a peak ROAS of 3.82 in October 2025 on $7,000 spend driving $26,747 in revenue.
- Sustained 2.0–3.8+ ROAS averages through mid-to-late 2025.
The upward trendline illustrates the direct relationship between improved tracking integrity, creative optimization, and bidding efficiency. As these elements aligned, TelExpress’s paid media efforts shifted from experimental to dependable, generating predictable, scalable returns that continue to inform future marketing decisions.
At a Glance
Goals
- TelExpress partnered with Hive Digital to transform its paid media program into a predictable, profitable growth engine. The key objectives were to:
- Achieve consistent, positive return on ad spend (ROAS).
- Reduce volatility and inefficiency in ad performance.
- Establish a scalable campaign structure supported by clean, reliable data.
- Improve lead quality and sales performance from paid media channels.
Results
- Achieved a peak ROAS of 3.82 on $7K monthly spend.
- Doubled ad spend while increasing profitability.
Learning
Hive Digital approaches advertising from a KPI-driven perspective. By collaborating with clients on most important outcomes, we are able to tailor advertising strategy to largest impact. For ecommerce clients like TelExpress, this often means starting with conversations about profit margins, inventory, and client revenue goals. When we collaborate at the highest level strategy, our advertising tactics are better able to drive client success.
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