Case Study
SCORE SEO Case Study
SCORE hired Hive Digital to increase traffic and visibility for their web property.
Their team is well-organized and happy to help with any aspect of the project. Hive Digital administrates a variety of SEO and Google AdWords campaigns to publicize events and programs. Campaign performance has improved to the point that it can successfully maintain grant funding.
Marketing Associate
The Company
SCORE is the nation’s largest network of volunteers and business mentors. Since its inception in 1964, SCORE has been dedicated to helping businesses grow and achieve their goals. SCORE has provided education and mentorship to more than 11 million entrepreneurs.
SCORE is a 501(c)(3) non profit, and provides free mentoring for entrepreneurs, on demand workshops and webinars, and has a comprehensive library of online resources available to business owners.
The Approach
- Hive Digital executed a keyword and content gap analysis.
- Upon completion of the gap analysis, content optimizations began on thousands unoptimized pages.
- A content calendar was created and new, relevant content began going live.
The Results
- The number of organic keywords skyrocketed from 120,000 to 200,000.
- Organic traffic jumped from 113,000 monthly visits to 361,000 monthly visits.
At a Glance
Goals
- Improve organic search results
- Increase qualified traffic
- Enhance keyword coverage
- Increase visibility
Results
- 219% increase to monthly traffic
- 67% increase in organic keyword coverage
Learning
By leveraging best practices in
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