Case Study
Industrial Compliance PPC Case Study
Situated in Charlotte, NC, Industrial Compliance & Safety has over 20 years of seasoned experience in the realm of Pre-Qualification assistance.
Their dedicated team offers unmatched service, grounded in years of industry expertise. Industrial Compliance is adept at navigating major certification systems like ISNetworld®, Avetta®, PEC Premier, and more.
Driven by their unwavering commitment, Industrial Compliance pledges to assist businesses in reaching the pinnacle of contractor compliance.
Hive’s strategy centered on enhancing the efficiency of ad spend. This included initiatives aimed at addressing the rising CPCs and their potential impact on visibility, such as efforts to improve quality scores through continuous optimization and adherence to best practices. Additionally, we emphasized the importance of enhancing conversion tracking and attribution. By leveraging detailed data insights, we aimed to refine bidding algorithms and drive more targeted, effective ad placements. Beyond optimizing ad spend efficiency, we also pursued geographic expansion, identifying and targeting a curated list of international markets with high growth potential to increase conversions and market penetration.
- Traffic Increased by 53%
- Average CPC Reduced by 4.85%
- Traffic Acquisition increased by 65%
- Conversion Ratelncreased by 131%
- Conversion Volume Improved by 255%
- CPCs Decreased by 59%
At a Glance
Goals
- Reduce the rising cost per click
- Enhance conversion tracking and attribution
- Expand market reach internationally
Results
- 53.37% increase in traffic
- Reduced impression share loss to rank by 17.24%
- Reduced cost per conversion by 58.94%
Learning
When search engine result page landscapes become filled with competitors and companies witness falling KPIs, it may be time to stop and evaluate spending on a keyword and geographical level. Hive's team brings years of experience to the table, and can help quickly evaluate spend and make targeted account changes to maximize efficiency.
Get your FREE marketing audit.
We’ll dive right into your existing website or advertising account to determine where things are going right and where there can be improvement using industry leading tools and years of personal experience to target the most effective path for positive change.
- An expert team helping you navigate your digital strategy.
- Digital marketing solutions tailored for your industry and goals.
- Progress and impact reporting delivered just the way you need it.
The Insight
The Hive Digital Blog.
Ai Series: 3 Limitations Of LLMs
Do I Need a Digital Marketing Agency?
More Content Isn’t Always Better: Avoid the Unhelpful Content Trap
Ai Series: 3 Limitations Of LLMs
Do I Need a Digital Marketing Agency?
